Sto N Sho, USA manufactured product, is a specialized, quick-release front license plate bracket designed for luxury, performance, modern muscle cars and off-road vehicles. It allows you to comply with the front license plate laws but easily remove for shows or track events to maintain the vehicle's aesthetic. It features a two-piece design with a base plate and removable holder. You can attach and remove the plate in seconds by pulling a spring loaded pin. The base plate is mounted to the underside of the vehicle making it virtually invisible when the license plate is removed. Many models use factory hardware or require only small pilot holes on the underside of the vehicle, avoiding unsightly holes in the front face of the bumper. There are currently over 500 SKUs to custom fit virtually every make and model of vehicles, with new products being produced every year to accommodate the newest vehicles being introduced to the public. The customized fitting is a strong competitive vantage and game changer within the industry as universal front license plate holders are very limited in vehicles they can fit and generally require drilling into the front bumper which ruins the aesthetics of the vehicle. Ninety percent of sales are direct to consumer through Amazon and the Sto N Sho online store which generates significantly above average gross profit margins.