Description:
The Company is a designer, manufacturer, and distributor of aftermarket off-road parts for Jeep vehicles. The Company offers a comprehensive range of performance-enhancing products, including fenders, bumpers, tire carriers, fuel tanks, suspension systems, roll cages, lighting, and other vehicle body armor and accessories. The Company's products are manufactured in the United States and are tested and proven in demanding off-road and race environments. The Company also operates an exclusive custom vehicle buildout service catered to clients desiring premier modified Jeep vehicles.

Key Aspects:
• Strong Profit Margins: The Company maintained strong gross profit margins averaging approximately 39% and an average adjusted EBITDA margin of 16% from 2022 to 2024.
• American-Made Quality: The Company's American-made products are tested and proven in harsh off-road environments.
• Substantial Intellectual Property (IP): The Company maintains a deep catalog of proprietary designs and product innovations.
• Extensive Catalog of Products: The Company offers a comprehensive product portfolio across functions and price points.
• Direct-to-Consumer (DTC) Model: The Company is supported by a skilled sales and advisory team and a robust eCommerce platform.
• Community Integration: The Company is deeply embedded in the off-road community through decades of events and industry partnerships.
• Digital Marketing Platform: The Company maintains a strong digital, social media, and website presence, fostering a loyal base of enthusiasts and cultivating new customers through its weekly livestream, which has approximately 24,000 subscribers.
• Committed Team: The Company’s skilled management and tight-knit team are backed by nearly two decades of proven success.

Opportunities:
• Expand Distribution Channels: Develop partnerships with distributors, a broader array of installation shops, authorized Jeep dealers, and off-road specialty retailers to capture additional revenue from this channel.
• Increase Geographic Reach: Strengthen presence across other states and expand internationally through master distributors to scale volume and brand footprint in new markets and territories.
• Broaden Product Portfolio: Leverage the Company’s strong brand reputation to enter additional vehicle and powersports markets beyond Jeep, diversifying product lines and revenue streams.
• Grow Custom Build Division: Capitalize on robust demand and market opportunity by expanding the custom buildout service and scaling high end exclusive vehicle projects.
• Leverage Livestream Into Sales: Utilize the Company's weekly livestream as a channel to convert weekly viewers into new customers, drive revenue growth, enhance brand awareness, and capture additional market share.

Headquartered:
• Western, US

Current Markets:
• The Company designs, manufactures, and distributes its products directly to individual retail customers and commercial installation shops both domestically and internationally.

Real Estate:
• The Company operates out of two adjacent physical facilities totaling approximately 28,000 sq. ft. Both facilities are leased from an unrelated third party and are assumable post-transaction.

Shareholder Objectives:
• The Company is wholly owned by four shareholders, two of whom are active in the management of the Company and two are inactive. The two active shareholders prefer to remain with the Company post-sale, while the inactive shareholders seek a full-exit. The owners would consider various deal structures to facilitate a transaction.