Amazon Electric Lunch Box Brand | $14.5M LTM Rev | 16% SDE Margin
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Established Amazon FBA Electric Lunch Box Brand
Project Calentar is an established Amazon-native electric lunch box brand with a strong international presence and a highly scalable FBA operating model. Founded in 2018, the business generated approximately $14.5M in LTM revenue and operates at a 16% SDE margin, supported by category-leading products and a lean remote team.
The business sells across 13 Amazon marketplaces, including the U.S., UK, Canada, Mexico, and multiple European markets, with approximately 97% of sales generated through Amazon FBA. Its flagship 12V electric lunch box accounts for the majority of revenue and has accumulated 23,000+ reviews at 4.5+ stars, helping support strong organic rankings and sustained category visibility.
Operations are streamlined and remotely managed by a four-person full-time contractor team, while the founder spends approximately 10–15 hours per week on strategy and oversight. Inventory is sourced from three manufacturers in China and shipped directly to Amazon FBA, minimizing operational complexity.
Growth opportunities include further expansion across underpenetrated European marketplaces, scaling Shopify and TikTok Shop, improving email monetization, and launching additional products already in development. The business offers an established brand, proven product-market fit, strong reviews, and a scalable infrastructure for a buyer looking to expand an international Amazon FBA platform.
The business sells across 13 Amazon marketplaces, including the U.S., UK, Canada, Mexico, and multiple European markets, with approximately 97% of sales generated through Amazon FBA. Its flagship 12V electric lunch box accounts for the majority of revenue and has accumulated 23,000+ reviews at 4.5+ stars, helping support strong organic rankings and sustained category visibility.
Operations are streamlined and remotely managed by a four-person full-time contractor team, while the founder spends approximately 10–15 hours per week on strategy and oversight. Inventory is sourced from three manufacturers in China and shipped directly to Amazon FBA, minimizing operational complexity.
Growth opportunities include further expansion across underpenetrated European marketplaces, scaling Shopify and TikTok Shop, improving email monetization, and launching additional products already in development. The business offers an established brand, proven product-market fit, strong reviews, and a scalable infrastructure for a buyer looking to expand an international Amazon FBA platform.
About the Business
- Years in Operation
- 8
- Employees
- Full breakdown on the CIM
- Currently Relocatable
- Yes
- Facilities & Assets
- Project Calentar is a fully remote Amazon FBA business with no owner-operated warehouse required. Inventory is sourced from three suppliers in China and shipped directly to Amazon FBA, which handles storage, fulfillment, and customer delivery. The business typically holds approximately $1.0M–$1.5M in inventory and places inventory orders roughly every two months.
Key assets included in the sale are the Amazon Seller Central accounts across 13 marketplaces, Amazon Brand Registry, registered TRAVELISIMO trademarks in the US, UK, EU, and Spain, all ASINs and listing history, review history, Shopify storefront, TikTok Shop account, Klaviyo email database, social media accounts, supplier relationships, current inventory, creative assets, advertising accounts, and operational - Market Outlook / Competition
- Project Calentar operates in the portable electric lunch box and functional kitchen appliance market, serving travelers, professionals, families, and customers looking for convenient ways to heat and enjoy meals on the go. The brand sells across 13 Amazon marketplaces, including the U.S., UK, Canada, Mexico, and multiple European markets, with the U.S. representing approximately 61% of revenue.
Key competitors identified by the seller include Buddew, FORABEST, and Crockpot. The business differentiates itself through strong Amazon rankings, compliance-certified products, established supplier relationships, and a large base of positive customer reviews. Its flagship electric lunch box has 23,000+ reviews at 4.5+ stars, helping support organic visibility and category leadership across multiple markets. - Opportunities for Growth
- Project Calentar has several clear growth opportunities across international Amazon expansion, off-Amazon channels, email marketing, and new product launches. The business can further scale its European marketplaces, particularly Germany, France, Italy, and Spain, where management believes additional PPC investment can drive growth using the existing products and supply chain.
Additional upside includes expanding TikTok Shop and Shopify, which currently represent only a small share of revenue, as well as improving monetization of the 30,000+ subscriber email database through segmentation, automated flows, and more frequent campaigns. The brand also has three additional products in development for 2026, creating further potential to expand the current product portfolio.
About the Sale
- Seller Motivation
- Exploring new ventures after successfully scaling the business.
- Transition Support
- The seller will provide structured transition support after closing to ensure a smooth handover of the Amazon accounts, supplier relationships, reporting systems, and internal processes. The existing four-person remote team is expected to remain, helping preserve continuity after the sale. A new owner should be able to achieve full operational independence within approximately 30–60 days.
- Financing Options
- Looking for buyers with committed capital
Listing Info
- ID
- 2556213
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2556213 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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