SellerForce® presents a 6-year-old private label Fitness brand that has successfully positioned itself in the burgeoning wellness market. Known for its high-quality exercise and yoga mats, this brand provides products that enhance both comfort and performance while maintaining a strong commitment to sustainability. Their eco-friendly approach and innovative product designs have captured the attention of fitness enthusiasts who value health-conscious and environmentally responsible purchases. With over 2,200 product reviews averaging more than 4.5 stars on Amazon, the brand stands on a strong foundation of customer satisfaction and trust.

The company operates almost entirely through Amazon Seller Central, which accounts for 98% of all sales, with the rest coming through their Shopify-based website. Orders are fulfilled using Amazon FBA, requiring minimal oversight from the owner. They restock inventory quarterly, with each cycle supported by longstanding supplier relationships. At any given time, approximately $20,000 worth of inventory is on hand, ensuring smooth continuity. There are currently no employees, and the owner spends just 3 - 4 hours per week overseeing basic tasks like PPC campaign management, customer service, and restocking. This setup keeps operations light and scalable.

This company aligns perfectly with these trends, appealing to a wide demographic across North America, predominantly aged 25 to 54, and featuring a balanced gender distribution. The average order value sits around $157, and while the repeat customer rate hovers at 6.2%, there’s room for more with the right outreach and retention strategies. The customer base includes over 1,000 active email subscribers and a social following of more than 40,000 on Facebook and Instagram channels which have not yet been fully explored for growth.

Key Takeaways for Potential Buyers:

1. Growth Potential: Significant opportunities exist to expand product lines and explore new geographic markets. The brand can get more eyes on its products by using social media and teaming up with fitness influencers. It’s a simple way to reach more people and stay in front of the right audience.

2. Streamlined Operations: The current owner manages the business with minimal time commitment, focusing on essential functions such as marketing and inventory management. This efficient operational model allows for easy scalability, providing a new owner with the flexibility to grow the business or delegate responsibilities.

3. Sustainability and Quality: The brand's dedication to eco-friendly practices and durable product design positions it well for long-term success in the fitness and wellness industry. Partnerships with reliable international suppliers ensure a consistent product supply, maintaining the high-quality standards that customers expect.

Expanding the catalog with additional eco-friendly fitness gear could increase average order values and drive repeat purchases. With home fitness and sustainable wellness products continuing to trend upward, a focused product expansion alone could significantly lift revenue. A buyer with experience in Amazon growth, PPC strategy, or influencer partnerships could unlock the next phase. Whether it’s through launching new accessories, entering new markets, or engaging a ready social following, there’s plenty of untapped value here. For buyers eager to capitalize on the growing demand for premium, sustainable fitness products, this brand represents a compelling prospect.

Contact SellerForce today to learn more about this exciting opportunity.

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