Key Highlights

Diverse Product Portfolio – Multiple unique product lines across health, home, and preparedness niches.

Established Track Record – Some of the top products have been on Amazon for more than a decade, with thousands of reviews (most products at 4.4–4.6? ratings) and a history of strong organic sales. Hero SKU has held #1 position on Amazon for more than a decade with a 4.6 star rating.
Premium Margins – Some SKUs deliver above average Amazon margins, creating strong profitability and cash-flow flexibility.

Extremely Low Storage Costs – Current 3PL charges just $12 per pallet vs. ~$25 industry average, giving a buyer a meaningful cost advantage.

High Average Order Values – Multiple lines priced between $160–$230 per unit, significantly above Amazon’s average, reducing reliance on high sales volume.
Untapped Growth Levers – Minimal PPC, outdated listings, no A+ Content/Brand Story, and no structured relaunch or defense tactics have ever been deployed. A sophisticated operator can unlock growth immediately.

Operational Simplicity – Low-SKU, low-complexity portfolio run via FBA + 3PL with contractor-led customer service. Easy handover and scalability with little overhead.

Defensible Market Position – Some products enjoy total monopoly or near-monopoly status. Some are the only purpose-built solution of their kind on Amazon.

Expansion Ready – Huge whitespace across Amazon Canada, Walmart, Wayfair, wholesale channels, and international markets. Current sales are almost exclusively Amazon U.S.

Buyer’s Dream Fixer-Upper – This is not a polished exit. The business has been run by a non-sophisticated seller who never optimized marketing, operations, or cost structure. A new owner inherits a seasoned, profitable foundation with massive low-hanging fruit left untouched.

And a few drawbacks:

Increased competition has entered certain SKUs, leading to a decline in sales in those areas. However, the brand’s long-standing dominance and review depth still provide a strong moat. With refreshed marketing and relaunch tactics, a new owner could quickly reclaim category leadership.


Inventory volume totals approximately $485,000 at landed cost. A portion represents slower-moving or unlaunched SKUs. I’m open to discounting the slow moving inventory by 50 cents on the dollar to support a fast, win-win exit. In addition, I won’t require the buyer to purchase all the inventory up front. We can structure installment payments for the remaining inventory, provided at least 50% is paid at closing.


Sani Bot product line: Amazon currently prohibits the sale of products marketed as “CPAP Cleaners” due to prior FDA issues in that category. These units were originally listed that way, but sales have continued after we updated the listings to remove triggering keywords while continuing to target CPAP-related terms in PPC advertising. This approach has worked successfully for over a year, though it carries some policy risk — if Amazon were to take a closer look, the listings could be restricted. A buyer could choose to remain on Amazon under the current structure, or make the listings fully compliant by removing any CPAP references altogether, or expand to other platforms such as Shopify or Walmart for additional stability.
Financials




TTM SDE is around $341,000, but that’s with cash accounting, so it is less accurate compared to standard accrual SDE figures. The buyer will need to do their own analysis of the financials.
See attached excel sheet.


The business sells products on Amazon, and it's a mix of FBM and FBA. We have a 3PL warehouse in Salt Lake City. Currently it runs mostly on autopilot, with 2 employees that help with operations, marketing, and customer service. The employees can be included with the sale if you'd like.

I couldn't fit my entire description in the allotted space, but you can read the full description here:
https://docs.google.com/document/d/1AGaYtdGfGmyW_1dUBnRejZUfmVXxEBGSEBOZnM5LBLE/edit?usp=sharing