An established natural wellness brand for pets is now available for acquisition, offering a rare opportunity in the fast-growing pet supplement space. This Maine-based business has a retail store (~15/20% revenues) and ecommerce store (80%) formulates and sells small-batch, organic herbal products for dogs, cats, and horses, with over 100 SKUs spanning digestive health, immunity, calming support, and detox remedies. With more than 15 years in operation, NASC certification since 2011, and an 84% customer repeat rate, the business has built a loyal customer base and a reputation for quality and trust.


Current owners work on average about 20 hrs a week in the business. No paid marketing is done and has run on auto pilot (primarily remotely) for the past 6-12 months+.

The company operates under a semi-absentee ownership model, supported by one full-time employee, and generates an impressive average order value of $117. Despite minimal investment in marketing or sales, the business has posted strong financial performance and significant Gross margins exceeding 87%.



Opportunities for growth are substantial, including launching new products, building out an outbound sales team, and engaging in digital marketing—none of which are currently utilized. This business is ideal for a strategic buyer or growth-minded entrepreneur looking to scale a well-branded, mission-driven operation in a $28 billion online pet supply industry. The current owners are preparing for retirement, creating a seamless transition opportunity.