Our client is a niche Micro SaaS Connector App product development business headquartered in Australia, seeking a growth partner to facilitate global expansion, particularly into the North American market.

The business enables customers to share common data across their major software systems, driving down operating costs through automated data synchronization. They provide a suite of SaaS software connectors for a monthly subscription fee. Products are low cost, highly scalable, and high margin with expectations of 80–90% profit margins at scale.

The company’s flagship connector product serves 130+ companies across Australia, New Zealand, and the United Kingdom. An enterprise-grade HR/Payroll connector for major global HRIS platforms is fully commercialized and positioned for global scaling. Their proprietary Cloud Integrated Management System — currently being enhanced with an AI layer — is the primary vehicle for the company’s Australian Federal Government R&D Tax Offset funding, with six consecutive years of successful claims averaging approximately $140,000 AUD per year.

The company maintains high-level partner status with global “best-in-class” software ecosystems and holds both ISO 9001:2015 (Quality) and ISO 27001:2022 (Information Security) certifications. All products are delivered under these rigorous global standards, mitigating risk for enterprise clients.

Their initial business was providing consulting services for the implementation of business systems. Through engagements with many businesses, the opportunity to solve a recurring problem of data connectivity led them to focus on software connectors as their primary business.

The company has an extremely low churn rate with 91% customer retention and 190 active subscribers on monthly subscriptions. 71% of total revenue is derived from predictable recurring SaaS subscriptions and software commissions. Regional market analyses indicate there is 20+ times the available market in the USA alone. The OEM systems they connect to continue to gain market share, increasing their potential customer base.
The company is halfway through a 5-year strategic plan to transition from a service-centric model to a product-first SaaS model, with a target exit via sale to Private Equity or a major OEM within 3–4 years. The business operates fully under a cloud-based integrated management system, ensuring all processes are documented, measurable, and “run under management” — allowing for a smooth leadership transition post-acquisition.
The founder, with 20+ years of experience, plans to transition out of a full-time role but intends to retain a 20% stake to maintain IP continuity and technical advisory. The CTO is a university professor and pioneer in AI-driven technologies, with research collaborations at multiple world-class institutions.

Their Purpose: “To contribute to the competitiveness of globally aligned businesses, by implementing world-class and niche technology, support and training.”

Their Niche: “Digital Transformation Enablers who make complex systems simple!”

Their Guarantee: “Best in class business systems with world-class integration and automation.”

NDA required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.