Authentic Pilates Business for Sale
Fully equipped “authentic” Pilates studio in outstanding location
FitNPilates Reformers, Chairs, Cadilac
Towers, Mirrors and Hallway
Fit N Pilates Barrel and Chairs in Office
included in asking price
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FitNPilates is an a fully equipped “authentic” Pilates studio where the instructors are passionate about meeting client’s fitness goals. The company is differentiated from many competitors through the following:
• Authentic Pilates - We maintain the integrity and traditions of the authentic Pilates Method! This method is a proven method ONLY when done correctly. It is performed on uniquely designed equipment to deepen the musculature and stabilization of the body.
• Customized to Clients- We outline specific programs and exercises for each client that takes into consideration your unique body, life situation and fitness goals.
• Expert Instructors - Many places with Pilates equipment use instructors with 1 week end of training! We only have expert instructors who are certified with a major Pilates institution, most all requiring at least 600 hours of training. Our instructors strive to be leaders in the field by continuing their education through seminars and workshops and our highly qualified to give you results.
• Results Focused! - We are committed to invigorate people of all abilities to develop strong, balanced and healthy bodies. The focus is squarely on the results you need during your workout.
Fit N’ Pilates current and target clients are primarily women home owners between 35 and 55 years old that live within a 15 mile radius of the George Bush Turnpike and Preston Road in in Plano, TX. Often these primary clients will also have their friends, children and husbands train as well. These women are health conscious and concerned about keeping their bodies strong and flexible. They do not mind spending $40-$85 per session as long a top quality “authentic” Pilate’s instructor is teaching them. Another target market is clients (men and women) who have chronic injuries such as lower back pain.
Over the last 10 years new concepts have entered the market that leverage similar equipment and combine a group fitness theme of up to 15 customers for every 1 instructor and leverage the term Pilates. These classes are much less effective, are not true Pilates and not only normally do not meet the client’s fitness goals, but often result in injuries due to the lack of individual attention of the instructor. Fit N’ Pilates prides itself on adhering to the authentic and effective principals of Joseph Pilates and therefore limits its sessions to a maximum of 4 clients per instructor with most sessions being private or semi-private (2 clients per instructor).
About the Business
Contact the Seller
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The 650 Square feet of space was built out specifically for the new equipment (Cadilac, 2 Reformers, 2 Towers, High & Low Chair) and maintained an office that can be rented out if desired (at one time was rented out to a Message Therapist/Rolfer at $700/month). After the Therapist moved out, a big barrel was purchased to make the studio a fully equipped authentic Pilates studio and the barrels and chairs were moved into the office. Customer love the location due to the easy access from the George Bush Freeway and from Preston and Plano Parkway.
Fit N Pilates primary marketing strategy has been its online presence and referrals. Shannon uses social media by posting about nutrition and fitness on Twitter and Facebook. She creates the tweets on the weekend and they are delivered throughout the week on both Twitter and Facebook to keep a consistent Social media presence. Periodically, Shannon asks clients to post reviews on Google. In Aug 2018 had 31 reviews with a perfect 5.0 rating. Another successful marketing effort has been leveraging mobile platforms like Groupon, Gilt and Living Social.
Growth & Expansion:
With such a strong Social Media presence, Fit N Pilates is ripe for expansion to other locations and even other Fitness concepts.
About the Sale
- Reason For Selling:
Moving to Denver, Colorado
Seller will train buyer for 2 weeks (up to 15 hours a week) included with the purchase price. Seller is willing to provide additional training at mutually agreeable fixed compensation to assist with general management functions for a finite period.
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