Automotive & Marine Electrical DTC Brand with $3.4M TTM Rev & $969K
Share on Facebook 
Post to X 
Share on LinkedIn 
Share on Reddit Business Description
Established, high-margin automotive & marine electrical DTC brand, 84%
Established direct-to-consumer automotive and marine electrical repair brand specializing in solder-seal wire connectors, heat-shrink connectors, and related electrical repair products. Founded in December 2020, SolderStick serves DIY automotive enthusiasts, home mechanics, marine users, RV owners, tradespeople, and professionals looking for reliable and easy-to-use electrical connection solutions.
The business has generated approximately $3.4M in LTM net sales and $969K in LTM Adjusted EBITDA, with an approximately 84% gross margin and 28% Adjusted EBITDA margin. It has built a multi-channel sales presence across Shopify/Funnelish, Amazon, and TikTok Shop while maintaining a lean operating model supported by transferable contractors.
The brand is differentiated by its focus on practical electrical repair products, extensive educational content, and a strong presence within the automotive DIY community. Its waterproof, solder-free connector kits are designed to help customers perform professional-quality electrical repairs without requiring advanced soldering skills.
The business has generated approximately $3.4M in LTM net sales and $969K in LTM Adjusted EBITDA, with an approximately 84% gross margin and 28% Adjusted EBITDA margin. It has built a multi-channel sales presence across Shopify/Funnelish, Amazon, and TikTok Shop while maintaining a lean operating model supported by transferable contractors.
The brand is differentiated by its focus on practical electrical repair products, extensive educational content, and a strong presence within the automotive DIY community. Its waterproof, solder-free connector kits are designed to help customers perform professional-quality electrical repairs without requiring advanced soldering skills.
About the Business
- Years in Operation
- 6
- Employees
- Full break down on the CIM - please request for it if you are interested
- Currently Relocatable
- Yes
- Facilities & Assets
- SolderStick is a direct-to-consumer automotive and marine electrical repair brand focused on solder-seal wire connectors, heat-shrink connectors, and related electrical repair products. The business is operated remotely, with inventory and fulfillment handled through a U.S.-based 3PL that manages customer shipments and returns. The company works with three China-based manufacturers whose relationships are expected to transfer to a new owner. Key transferable assets include the brand and registered trademark, Shopify/Funnelish storefront infrastructure, Amazon and TikTok Shop accounts, customer email and SMS databases, social media accounts, marketing materials, vendor relationships, SOPs, and other operating assets used to run the business.
- Market Outlook / Competition
- The business operates within the automotive, marine, RV, and DIY electrical repair market, serving customers such as home mechanics, hobbyists, boat owners, and professionals looking for reliable, easy-to-use wiring and connector solutions. The brand competes with companies such as Wirefy, Haisstronica, and Sopoby, but differentiates itself through a focused product offering, strong educational content, customer support, and a multi-channel presence across Shopify, Amazon, and TikTok Shop. Its positioning is centered on premium-value electrical repair products supported by instructional content and a recognized presence within the DIY automotive community.
- Opportunities for Growth
- SolderStick has multiple growth opportunities across products, channels, and customer retention. The business can expand its product line with complementary items such as fuse kits, terminal connectors, wiring tools, electrical testers, and other automotive electrical accessories to increase AOV and customer lifetime value. Other opportunities include scaling Amazon with more SKUs and expansion into Canada, the UK, and Australia; pursuing retail and wholesale partnerships; and improving retention through email/SMS campaigns, loyalty programs, bundles, and subscription or replenishment offers. The brand can also further scale influencer partnerships, affiliates, TikTok Shop, and YouTube creator collaborations.
About the Sale
- Seller Motivation
- Exploring new opportunities and seeking a buyer to accelerate growth.
- Transition Support
- The seller is prepared to provide up to 40 hours of transition support over the first 90 days following the sale. This can include guidance on day-to-day operations, supplier and contractor handover, marketing workflows, fulfillment processes, and other key aspects of running the business. Additional support can also be discussed if needed to help ensure a smooth transition to the new owner.
- Financing Options
- Looking for buyers with committed capital
Listing Info
- ID
- 2555744
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2555744 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Similar Listings
Saved Businesses limit reached.
Remove some Saved Businesses.
Remove some Saved Businesses.
