Automotive Electronics Brand | Proprietary Subscription Moat
Business Description
$82K Monthly Recurring Revenue | $1.1M SDE
This business sells wireless Apple CarPlay and Android Auto adapters that allow drivers to stream video, mirror their phones, and upgrade their in-car infotainment experience, including a proprietary cellular data subscription that generates recurring revenue on top of hardware sales. Founded in August 2021, the company built and defined this product category, establishing itself as the recognized US market leader, with premium pricing 15%–30% above competitors. In fiscal year 2025, the company generated $8.15M in net sales and $1.11M in SDE on gross margins of 60%.
The business has evolved beyond one-time hardware sales. In March 2025, the company launched a proprietary cellular data subscription that enhances device performance. Nine months later, the program generates $82K in monthly recurring revenue at 51% gross margins with 2,121 active subscribers—and zero optimization has been done on retention flows, cancellation offers, or pricing. No competitor offers a comparable subscription product.
Customer acquisition runs on a simple, repeatable Meta advertising approach that has worked for years, and word-of-mouth referrals nearly doubled in 2025 to 21.8% of customers. The business operates with a 7-person support team, a trained San Diego warehouse operation, and documented SOPs, requiring just 15-30 hours per week from the owners. A new owner inherits a category leader with proven profitability, a compounding subscription revenue stream, and a robust product pipeline for 2026—including the next generation device which is 95% developed with eSIM capabilities and enhanced performance.
Key Benefits:
Subscription Conversion Rate of 20%: One in five hardware buyers converts to a paid cellular subscription.
Simple, Repeatable Ad Strategy: The same core Meta Ads concepts have worked for years. No sophisticated media-buying expertise is required.
Trained Team Willing to Stay: The seven-person support team, key product manager, and San Diego warehouse staff are all willing to remain under new ownership.
Strong Word-of-Mouth Referrals (21.8%): Word-of-mouth referrals have nearly doubled from 12.5% in 2024, serving as evidence that one of the core products of the brand is generating genuine customer advocacy.
The business has evolved beyond one-time hardware sales. In March 2025, the company launched a proprietary cellular data subscription that enhances device performance. Nine months later, the program generates $82K in monthly recurring revenue at 51% gross margins with 2,121 active subscribers—and zero optimization has been done on retention flows, cancellation offers, or pricing. No competitor offers a comparable subscription product.
Customer acquisition runs on a simple, repeatable Meta advertising approach that has worked for years, and word-of-mouth referrals nearly doubled in 2025 to 21.8% of customers. The business operates with a 7-person support team, a trained San Diego warehouse operation, and documented SOPs, requiring just 15-30 hours per week from the owners. A new owner inherits a category leader with proven profitability, a compounding subscription revenue stream, and a robust product pipeline for 2026—including the next generation device which is 95% developed with eSIM capabilities and enhanced performance.
Key Benefits:
Subscription Conversion Rate of 20%: One in five hardware buyers converts to a paid cellular subscription.
Simple, Repeatable Ad Strategy: The same core Meta Ads concepts have worked for years. No sophisticated media-buying expertise is required.
Trained Team Willing to Stay: The seven-person support team, key product manager, and San Diego warehouse staff are all willing to remain under new ownership.
Strong Word-of-Mouth Referrals (21.8%): Word-of-mouth referrals have nearly doubled from 12.5% in 2024, serving as evidence that one of the core products of the brand is generating genuine customer advocacy.
About the Business
- Years in Operation
- 5
- Employees
- 7 Contractors
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The brand has few competitors in a market that has a moderate to high barrier to entry.
- Opportunities for Growth
- Growth opportunities include channel expansion (e.g., wholesale retail accounts), product expansion (more car electronic products or expand into other product categories), and reintroducing previous SKUs.
About the Sale
- Seller Motivation
- The owners are lacking the drive for further brand expansion.
- Transition Support
- The current owners are happy to provide assistance during the transition and expect the transition period to take 30 to 60 days.
Listing Info
- ID
- 2470764
- Listing Views
Listing ID: 2470764 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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