Award-Winning Home Staging Business

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On-trend inventory | State-of-the-art systems | Talented staff
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Business Description

This award-winning business offers residential home staging and styling services -- like the model home makeovers you see performed on HGTV. Home staging is relied upon more and more by realtors to make homebuyers fall in love with their listings while making homes sell faster and for more money. Our business has enjoyed sales growth and profit expansion year over year and remains the leading residential staging provider in the Southeast Florida luxury real estate market. It is a consistently high margin business -- the owner takes home well over 50% of gross sales.

The business leases a 1500 SQ FT climate controlled warehouse (recently doubled in size due to growth) packed to the rafters with high-end furniture, art, and decorating accessories for making million-dollar homes on the market look their best to potential homebuyers. The business also operates a state-of-the-art web-based inventory tracking system (accessible via mobile device or tablet) to keep track of furniture inventory at work or in storage, to organize delivery and pick-up of projects, to issue invoices to clients, to prepare quotes to prospects, and to close sales.

In addition to the owner, who serves as general manager, the staff is comprised of three part-time hourly employees earning $20-$24 per hour. Two team members work 20-25 hours per week (the operations manager and the lead designer), while the third (the bookkeeper/office assistant) works 5-10 hours per week.

New owners will benefit from the current owner's trusted network of quality vendors, suppliers, and solution providers -- making day-to-day operations a delight. Excellent computerized books and records are at the owner's fingertips to keep track of sales growth and profitability, as well as new sales and prospecting materials.

The business enjoys long-established relationships with the area's top realtors who regularly refer their homeowner clients (or who hire and pay for the service directly). Revenue is very predictable thanks to such established recurring customers. New business also comes from ongoing social media, email marketing, and prospecting campaigns. Entrepreneurs... be your own boss, define your own schedule, and deliver a glamorous high-end service to your customers. Extensive training and support available to ensure continued success.

About the Business

Year Established:
Number of Employees:
Real Estate:
Building Sq. Ft.:
Leased climate controlled warehouse, complete with industrial (relocatable) racks that maximize the height, organization, and efficiency of any leased space. The warehouse boasts an office and two bathrooms. Included in the sale is a large inventory of high-end on-trend furniture, art, lamps and a multitude of decorative accessories, along with a variety of moving quilts, dollies, hand trucks and other supplies. The warehouse is located in a charming small business industrial park, accessible to both the homes it services and major thoroughfares.
Market Outlook/
Limited competition; market demand exceeds avaliable providers
Growth & Expansion:
The current owner works only 25-30 hours per week in order to devote time to school-aged children and to personal pursuits. Her spouse runs his own lucrative professional practice, so the owner can afford to set her own hours and work at her own intensity level. Accordingly, there is significant unrealized potential to easily double or triple the business by pursuing more sales volume, prospecting for new business, devoting more resources to marketing, and to building a larger team to handle greater sales volume, which the market can easily absorb.
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About the Sale

Reason For Selling:
The owner wishes to devote more time to family and personal pursuits
Entrepreneurs, relationship builders, and clever marketers will enjoy the challenges this business presents. Extensive training and support will be made available to ensure continued success.
Seller Financing:
A partial seller note may be available, subject to negotiation of deal terms.

Listing Info

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Business Listed by
Cypress Capital Advisors

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U.S. Community Survey Data for Florida


Source: American Community Survey (2010-2014), United States Census Bureau.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

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