Award-Winning Houseplant & Gift Boutique in Historic Downtown Petaluma
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Award-Winning Houseplant & Gift Boutique in Historic Downtown Petaluma
Established in 2017, this profitable retail boutique specializes in houseplants and unique home décor in a prime downtown Petaluma location. Named "Best Retail" in 2022 and "Best Houseplant Boutique" in Sonoma County 2023, the business has built a stellar reputation and loyal community of customers.
Financial Performance:
- Annual Revenue 2022-2024: between $358,000 - $467,000 (fluctuations due to pandemic and other nationwide economic factors - lots of room for growth!)
- Potential owner's pay (if taking over full time manager's job): over $110,000/year (current manager salary + net profit)
- Net Profit in 2024: $40,670
- Cash Flow in 2024 (SDE): $40,920
- Consistently profitable operations since establishment
- Strong financial history available to qualified buyers
Business Operations:
- 1,100 sq ft retail space in high foot traffic downtown location
- Lease through January 2027 at $2,665/month; landlord is aware of the sale and willing to negotiate a new lease with new qualified owner starting Jan. 2027
- Fully trained staff including experienced store manager with 4+ years operating the store
- Owner involvement can be part-time with current management structure
- Complete POS system (Square) included
Unique Market Position:
- Only houseplant-centered boutique in Petaluma
- Superior customer service and plant care expertise
- Strong community connection with highly satisfied customer base
- Benefits from continued popularity of houseplants post-pandemic
- Serves as public resource for plant knowledge
Growth Opportunities:
- E-commerce development (no current web store)
- Farmers markets and artisan shows expansion
- Corporate gift relationships with realtors and professionals
- Interior plant installations and rental services
- Delivery services through established third-party platform
Assets:
- FF&E valued at $23,000
- Inventory value: $35,000 (not included in sale price)
- Established supplier relationships
- Trained workforce ready for transition
Comprehensive training and support included covering POS operations, inventory management, ordering, merchandising, and plant care knowledge. Current store manager available for retention.
This turnkey operation offers an excellent opportunity to acquire a beloved, profitable business with strong growth potential in Sonoma County's thriving retail market.
* This sale is for the retail store ONLY. Our workshop and events business (currently also under the Flourish brand, as shown on the website) is separate and is not being sold. I would like to negotiate with the new store owner over the rights to continue using the name Flourish for my workshop & event business, although with different branding and removing it from the current Flourish website so as not to cause brand confusion.
Established in 2017, this profitable retail boutique specializes in houseplants and unique home décor in a prime downtown Petaluma location. Named "Best Retail" in 2022 and "Best Houseplant Boutique" in Sonoma County 2023, the business has built a stellar reputation and loyal community of customers.
Financial Performance:
- Annual Revenue 2022-2024: between $358,000 - $467,000 (fluctuations due to pandemic and other nationwide economic factors - lots of room for growth!)
- Potential owner's pay (if taking over full time manager's job): over $110,000/year (current manager salary + net profit)
- Net Profit in 2024: $40,670
- Cash Flow in 2024 (SDE): $40,920
- Consistently profitable operations since establishment
- Strong financial history available to qualified buyers
Business Operations:
- 1,100 sq ft retail space in high foot traffic downtown location
- Lease through January 2027 at $2,665/month; landlord is aware of the sale and willing to negotiate a new lease with new qualified owner starting Jan. 2027
- Fully trained staff including experienced store manager with 4+ years operating the store
- Owner involvement can be part-time with current management structure
- Complete POS system (Square) included
Unique Market Position:
- Only houseplant-centered boutique in Petaluma
- Superior customer service and plant care expertise
- Strong community connection with highly satisfied customer base
- Benefits from continued popularity of houseplants post-pandemic
- Serves as public resource for plant knowledge
Growth Opportunities:
- E-commerce development (no current web store)
- Farmers markets and artisan shows expansion
- Corporate gift relationships with realtors and professionals
- Interior plant installations and rental services
- Delivery services through established third-party platform
Assets:
- FF&E valued at $23,000
- Inventory value: $35,000 (not included in sale price)
- Established supplier relationships
- Trained workforce ready for transition
Comprehensive training and support included covering POS operations, inventory management, ordering, merchandising, and plant care knowledge. Current store manager available for retention.
This turnkey operation offers an excellent opportunity to acquire a beloved, profitable business with strong growth potential in Sonoma County's thriving retail market.
* This sale is for the retail store ONLY. Our workshop and events business (currently also under the Flourish brand, as shown on the website) is separate and is not being sold. I would like to negotiate with the new store owner over the rights to continue using the name Flourish for my workshop & event business, although with different branding and removing it from the current Flourish website so as not to cause brand confusion.
About the Business
- Years in Operation
- 8
- Employees
- 5 (1 Full-time, 4 Part-time)
- Facilities & Assets
- Flourish is located in the historic McNear Building in downtown Petaluma, CA. The original brick walls, wood flooring, large front windows, and decorative facade add to the charm of the space.
The retail store occupies approximately 900 sq ft, with a back room (office and storage space) taking up the additional 200 sq ft. There is a shared restroom with 5 other tenants in the building (not for customer use). One parking space in the lot across the street is included in the rent shown above. - Website
- https://www.flourishbayarea.com/
- Market Outlook / Competition
- We are the only houseplant-centered boutique in Petaluma. A few other stores sell some plants, but with a much more limited variety and a lack of the kind of customer service and knowledge needed to sell plants effectively. We are located in a prime downtown space with fantastic foot traffic. Our store is complemented by other gift shops downtown, but none that has our unique selections of houseplants and home decor. We are known for our superior customer service and plant care knowledge, and were named "Best Houseplant Boutique" in Sonoma Co. in 2023.
- Opportunities for Growth
- Growth opportunities include:
- E-commerce (we do not currently have our own web store)
- Setting up a booth at farmer's markets and artisan markets throughout the county
- Creating relationships with realtors and other professionals who purchase gifts for their clients
- Interior plant installations and rentals
- Offering delivery (we just started a Trellus account and now have access to delivery via this 3rd party service, but haven't utilized this yet)
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,100
- Rent
- $2,665.00 per month
- Lease Expiration
- 2/2/2027
About the Sale
- Seller Motivation
- I'm starting a new company that will take more of my focus
- Transition Support
- I can offer complete training:
- How to operate the point of sale system (Square - hardware included in sale price)
- How to receive and price inventory in the POS
- Ordering and merchandising
- Plant buying and plant care knowledge
If you choose to retain our full time Store Manager, she is very knowledgeable with 4+ years experience
Listing Info
- ID
- 2441780
- Listing Views
Business Location
Listing ID: 2441780 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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