Award-Winning Senior Care Business - Houston Metro

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Houston Senior Care Business with Vast Growth Opportunities
Asking Price:

Gross Revenue:
Cash Flow:
included in asking price

included in asking price

Real Estate:
 Not Disclosed

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Business Description

A Place at Home, headquartered in Omaha, NE, is looking to establish roots in the Houston Metro. Growing from 1 to 9 locations since 2017, A Place at Home is quickly becoming the fastest growing emerging Senior Care Franchise in the United States.

Ideal owners possess a passion to help others and a desire to take control of their future through business ownership. Our “We are CARE” (Compassionate, Accountable, Respectful, and Ethical) philosophy must align with their own values and be incorporated in their business decisions. Candidates may have sales, operations, or a healthcare background and a desire to network and build relationships within the community. Franchisees who roll-up their sleeves and invest time early in their business, should be positioned for a future that can focus on additional territories, absentee ownership, or resale potential.

There are over 720,000 seniors age 65 and older within a 40 mile radius of downtown Houston. The number of seniors is projected to increase by 25% in the next five years. There is amazing growth potential including area development opportunities available.

A Place At Home is a senior-focused care company offering a continuum of care services. These services include In-home Care (companion care, personal care, medication services), Care Coordination (consultant for the aging process), Senior Living Alternatives (placement services for the next place to call home), and Staffing Solutions (B2B). This whole-view approach recognizes that everyone’s situation is different. The need for reliable, tailor-made services, from one company, is essential for seniors to age gracefully. Not only does our senior-focused model offer solutions to clients, it supports diverse revenue streams for the business.

Support and training:
A Place at Home’s initial training (CARE Track) can take owners from signing day through launch in as few as 60 days. Introductions to discounted vendors, establishing third party pay sources, and license consulting are just a few of the support items in this step-by-step process. Both web-based training and weekly support coaching involves care education, employee and client satisfaction and retention techniques, best hiring practices, marketing/sales strategy, operations, and operating systems. The last step of CARE Track is completing 40 hours of in-the-classroom and on-the-job training at the affiliate-owned location in Omaha, NE.

Post launch, owners have weekly collaboration with a business success coach and, for the first year, weekly collaboration with a sales success coach. The business success coach focuses on key performance indicators, book and budget management, employment practices, and general operations. The sales success coach focuses on implementing a customized referral marketing strategy and accountability with that strategy. Within 90 days of launch, an onsite visit will be performed, at their location, to help eliminate initial hurdles. In person sales visits are performed with franchisees, in their market, to help overcome gatekeepers, strengthen relationships, and solidify their strategy. Further visits may be performed on an as-needed basis either on-site and/or at the affiliate office.

• Franchise Fee - $48000
• Working Capital & launch expense - $43000 (VERY MINIMAL)
• Lease Space
• Initial marketing fees
• Web Domain
• Professional Fees
• Equipment, computers, and more
• 40 hrs of hands-on training - Included in Franchise Fee
• Continued Support - Included in Royalty

TOTAL ALL IN - $93,608-156,300

On-Going Fees:
• De-Escalating Royalty - 5.5% - 4.5% (incentive based)
• Marketing Fund 1%
• Technology Fee $60/month

About the Business

Sugar Land, Texas
Year Established:
Number of Employees:
Lease of an executive or small office space is included in the Initial investment.
Market Outlook/
When deciding what In Home Senior Care business opportunity is the right fit you, you must factor in many variables. Our Senior-Focused continuum of care model sets us a part in the in-home care industry. The Houston market is absolutely massive and can support 10+ A Place at Home territories. With a median income of $72,514, nearly 23% higher than the US median income (2017 US Census Bureau), the area supports private pay services. There are numerous franchise/private in home care companies in the Houston Metro. Let us show you how we compete.
Growth & Expansion:
The Houston senior population is growing rapidly. The population in the metro in 2019 can support at least 10 franchise locations. This means that an owner has the ability to scale as they grow or to buy multiple territories to secure long term growth. We are also wiling to discuss the opportunity for an area developer who can maximize the entire market by becoming the "Houston Franchisor".
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About the Sale

Reason For Selling:
We want an owner/operator to fully maximize the Houston Metro growth potential.
Pre-launch, post-launch, and ongoing support and training includes: step-by-step launch process, marketing/sales, hiring/recruiting, operation management, client/caregiver satisfaction, systems training, and more.

Initial training consists of online training, weekly coaching calls, Omaha 40 hr hands-on training and 2 visits to your location in 1st year post launch.
Seller Financing:
The asking price includes franchise fee & initial expenses (may be up to $156K)

Listing Info

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Business Listed by
Jerod Evanich

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