Award-Winning Wild Birds Unlimited Franchise — Exclusive Jackson County Territory
Golden Eagle Club Award winner · $640K revenue · trained staff in place
Wild Birds Unlimited of Medford is a turnkey acquisition: an award-winning specialty retail franchise with 33+ years of continuous operating history, an exclusive territory covering all of Jackson County, and a fully trained five-person specialist staff. The buyer steps into a recognized, credentialed business — not a startup — with an immediate customer base, established vendor relationships, and an operating system backed by the WBU Franchise Support Center.
THE CREDENTIALS
The location holds Wild Birds Unlimited's Golden Eagle Club Award — the franchisor's top honor for sustained financial and operational performance — plus a Friend to the Environment Award and four consecutive years of 15%+ Retail Sales Growth recognition (2017–2020). The foundation is unusually strong for a business at this price point.
THE NUMBERS
Revenue has held in a tight band of $640K–$727K from 2022–2025 at a ~49% gross margin. 2025 revenue: $640,360.
Adjusted 2025 SDE: ~$70,700. (Reported SDE of $26,416 reflects two documented non-recurring items — a one-time HVAC replacement and a voluntary owner wage reduction — detailed in the offering materials.)
Total acquisition: $111,000 ($85K asking + $26K franchise transfer) plus inventory at cost — versus $224K–$380K to open a new WBU store. That's $113K–$269K in savings on entry alone.
THE OPERATION
All five employees are BFS-certified through the WBU system. The current owner works 25–35 hours per week, and the full-time employee is being cross-trained for assistant-manager duties. Operate hands-on to maximize earnings, or hire a manager and convert to semi-absentee. The retiring owner has committed to up to two months of hands-on transition training.
THE LOCATION
1,500 sq. ft. at Medford Center — a Safeway-anchored neighborhood retail hub — directly between Nature's Pet Store and Casa Vieja Bar & Grill. Lease is $1.79/sq. ft. + CAM, assumable through January 2027. A 2026 buyer enters renewal negotiations with a year of operating history and demonstrated $640K+ sales.
THE UPSIDE
2025 revenue sits below the system-wide U.S. average of $858K — meaningful headroom. Identified growth paths: Daily Savings Club enrollment growth, MyWBU e-commerce expansion into adjacent markets, SMS marketing launch through WBU's platform, and $23K–$38K in realistic operating-expense optimization for a hands-on owner.
Backyard bird feeding is a recession-resilient, recurring-purchase category — bird food is bought, used, replenished, and bought again. The U.S. Fish & Wildlife Service reports 81 million Americans participate in bird feeding and wildlife watching.
OFFERING TERMS
$85,000 — business goodwill + all FF&E. Inventory sold separately at cost ($60K–$90K seasonal range). SBA financing may be available for qualified buyers. Full P&L, tax returns, and lease available under NDA. Sale subject to financial qualification and formal approval by Wild Birds Unlimited, Inc. Showings by appointment only — please do not disturb staff or customers.
Link to the Wild Birds Unlimited Medford store Website-https://medford.wbu.com/