Established brick-and-mortar retail business in the St. Louis area specializes in cake decorating, confectionery, and baking supplies. The store serves hobbyists and at-home bakers with a wide selection of ingredients, tools, packaging, cake molds, sprinkles, melting chocolate, caramel, birthday candles, cookie cutters, and more.A profitable, shelf-stable cake icing recipe is INCLUDED in the sale, along with all equipment needed for in-house production—providing immediate operational value and a unique competitive advantage.The business currently operates with a partially absentee owner working approximately 20 hours per week and one part-time employee. Seller’s Discretionary Earnings (SDE) are based on a full-time owner-operator replacing both roles. The business is streamlined and can be fully operated and managed by a single individual on a daily basis.Significant upside exists through expansion. The business currently has no online sales through its existing website, creating a strong opportunity for e-commerce development. Strengthening social media and digital marketing can further increase visibility and attract a larger customer base.The business has also successfully offered cake decorating classes in the past, presenting a strong opportunity to reintroduce workshops to drive additional traffic and revenue. Contact Simone or inquire through the website for more information.