This business is a plant-based dessert company, specializing in the manufacturing, wholesale distribution, and food service of plant-based and vegan treats. Established in 2011, They have been at the forefront of the rapidly growing plant-based dessert industry, which is valued at over $600 million and expected to expand significantly in the coming years. The brand’s award-winning product line is made with real premium ingredients all of which are vegan. They have cultivated a loyal customer base, known for its delicious, high-quality product often surprising customers with its plant-based composition.
The company's strengths lie in its strong brand integrity, premium product quality, vertical integration, and long-standing partnerships.

BRAND DIFFERENTATOR
Premium Ingredients: This company only uses the best ingredients in their recipes. They have won multiple awards for the high quality of their products.
The ability to be nimble: Due to their small craft nature, they can pivot and offer interesting broad product assortments spanning multiple dessert streams.
Small batch is their friend: The existing infrastructure allows them to scale up while maintaining the small batch quality that their customers have come to love.