This is a membership-based boutique fitness studio generating $381,531 in annual revenue and $100,000 in Seller's Discretionary Earnings — operating in one of California's most affluent resort communities with high-retention.

WHY $200,000 IS THE RIGHT NUMBER
$100,000 SDE × 2.0x multiple = $200,000. That's the lower end of the boutique fitness valuation range (2–3.5x SDE is standard), reflecting a motivated seller ready to transition.

Hard assets — full fitness equipment, member management software (Glofox), member database, active social accounts, and an established brand with 127 Google reviews — transfer with the business.

A buyer putting $200K to work gets a fully operational, revenue-generating studio on day one. SBA-eligible. Seller financing available for qualified buyers.

FINANCIAL SNAPSHOT
Annual Revenue: $381,531 (2024)
Seller's Discretionary Earnings: $100,000
Monthly Revenue: $31,794
Monthly SDE: $8,333
Profit Margin: 26%
Revenue history: $362K (2022) ? $416K (2023) ? $381K (2024)
Revenue is primarily membership-based — predictable, recurring

SERVICE MODEL
The studio offers semi-private personal training (the flagship offering), group fitness and bootcamp, stretch therapy, a signature 30/30 program (30 min training + 30 min stretch therapy), nutrition coaching, and a seasonal intensive program. Supplement retail adds incremental margin. Programming targets adults 40+ with personalized coaching — a premium model that commands higher price points than traditional group classes and generates significantly stronger member retention.


OPERATIONS & TEAM
Location: Premium retail corridor in a Coachella Valley resort city — high-income, high-foot-traffic address
Staff: Contractor-based training team; owner oversees operations and business development
Clientele: 90–92% female, average age 52 — the fastest-growing demographic in boutique fitness
Technology: Glofox for membership management, scheduling, and billing; ClassPass integration for additional acquisition
Lead gen: $27 3-Day VIP Access offer; Starting Point Session onboarding process
Operating days: Monday through Saturday

ASSETS INCLUDED
Full fitness equipment and FF&E (free weights, resistance machines, functional training equipment)
Member database and contact list
Brand assets, logo, all social media accounts
Website with lead capture, video testimonials, and booking integration
Glofox software account and member data
ClassPass listing and profile
Supplement inventory (valued at close)
Goodwill and existing client relationships