The Company is a specialized strategic partnerships and partner development firm with 30+ years of operating history since its founding in 1994. It helps brands create, structure, and execute revenue-generating, cross-promotional and hybrid licensing partnerships, strategic alliances, and collaborations across financial services, travel and hospitality, established franchise orgs, and sports/media/entertainment conglomerates. Known for its performance-driven model, disciplined deal making, and long-standing client relationships, The Company is a trusted partner to companies seeking growth through brand partner-led strategies.
Specialists in Partner-Led Growth
The Company specializes in strategic partnerships and alliance development, serving as a high-value advisor to brands seeking to drive revenue, expand reach, and deepen engagement through thoughtful collaboration.

Ideal Client: National/Global Franchisors with 1,000+ locations, Fortune 500 brands, global entertainment companies (TV, streaming, linear), production companies, financial service leaders, travel platforms, sports (leagues and global IP), and male-focused brands. Engagements led at C-suite and VP level.
Geography: Clients primarily on the coasts, New York and Los Angeles, reflecting exposure to sports, entertainment, and large consumer-facing sectors.

Industry Mix: Financial Services (54%) | Franchises (27%) | Sports & Entertainment (17%) | Other (1%) | Client Mix: 100% B2B
Highly Recurring Project Model
The Company operates with an exceptionally recurring revenue profile, providing strong revenue visibility and an embedded role within client organizations.

Revenue Mix: Recurring Project Revenue (98%) | Non-Recurring (2%)
Avg. Monthly Engagement: ~$20,000/mo + performance-based upside
Avg. Project Size: ~$200,000 | Typical Duration: 9–12 months
Avg. Client Tenure: 5–8 years; longest relationship spans 28 years

Service Mix: Partner Development (65%) | Performance Bonus (18%) | Strategic Planning (15%) | Asset Valuation (2%)
Relationship-Driven Business Development
The Company has a durable BD engine supported by longstanding relationships, referrals, and targeted outbound prospecting. New business efforts are team-led.

Sources: ~75% inbound via referrals and existing relationships; ~25% strategic outbound
Award-winning programs: Gold Reggie Awards (2016, 2017), Telly, OMMA, Forbes feature, 2× Vendor of the Year

Established Team & Operations
The Company operates with ~15 professionals, a mix of Minneapolis-based and remote employees. It maintains an office on a month-to-month lease, with ~6 team members on a hybrid schedule three days per week.

Ownership: 100% founder-owned
Senior Leadership: Founder/CEO, Group Directors, VP Finance & Administration, and senior account staff
Client Relationship Leadership: Managed primarily by Group Directors
Office: Minneapolis HQ | Field office: New York City
Team: Bilingual via 9 languages; global campaign experience

Future Opportunity & Strategic Fit
The founder is seeking a partner to support the Company's next phase of growth while preserving the culture, reputation, and client service ethos built over three decades.

Seasoned team with highly recurring revenue, differentiated positioning, and management committed to continuity post-transaction
Tech-forward infrastructure, including a proprietary platform with AI capabilities being integrated, offering value-add for buyers seeking data-driven differentiation
Meaningful synergy revenue opportunity across experiential, activations, digital, influencer/ambassador, and creative services, with three current accounts requesting expanded offerings