Business Name: Sign in to view listing at https://fih.com/listing/0159438
Business Website: Sign in to view listing at https://fih.com/listing/0159438
Business Start Date: 2009
Business Location: Brazil (Owner in Italy)
Business Valuation: €6,130,000 EUR
Employee Number (Inc. Owners): 22
Business Model: B2C Advertising, Affiliate Marketing
Industry: Electronics Review, eCommerce Price Comparison
Percentage Being Sold: 100%
Sales (TTM): R$ 9,880,931 (about 1.543M EUR)
Net Profit (TTM SDE): R$ 7,455,759 (about 1.165M EUR) Referred GMV (TTM): $30M-estimated Breakdown of Revenue: Amazon + Mercado Livre - 55%, Sponsored Posts - 32%, Google + Youtube Advertising - 13%, 3%
Business Multiple (TTM ARR): 3.88x
Business Multiple (TTM EBITDA): 4.82x 2024 Revenue Growth Rate (Over 2023): 56.76%
Social Media Followers: 1.6M+ Subscribers (to notifications): 6M+
Annual Website Visitors (TTM): 73M Annual Website Pageviews (TTM): 322M Clicks Produced (TTM): 12M
Tag Line: 16+ Y/O Brazilian Electronics Review Affiliate Platform w/ 73M Yearly Visitors - Referring $30M+ of Electronics Sales/Year
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The Opportunity
A high-traffic, high-trust digital media asset of this caliber rarely comes to market. As Brazil’s leading platform for tech and mobile phone insights, this website seamlessly blends trusted editorial content with a high-converting affiliate engine — driving both massive consumer engagement and substantial eCommerce sales.
On the frontend, the site is the go-to destination for 6 million monthly readers, delivering authoritative tech news, in-depth reviews, spec databases, price comparisons, and video content across 1,800+ devices. Its passionate, loyal audience and 6M+ social subscribers make it a household name among Brazilian tech enthusiasts.
On the backend, a fully automated affiliate integration converts this content into revenue — guiding users from search to purchase effortlessly, generating $30M+ in electronics sales annually, with minimal owner involvement.

General Highlights
Strong brand and immense social media following based on consumer trust (1.6M+ total followers + 6M subscribers)
6 million unique monthly readers - 12 million clicks per year which contribute around $30M of electronics sales/year (from 73M visitors a year)
Automated revenue generation through only several affiliate partners (1.165M+ in profit for 2024 and undercapitalized)
Full team in place to support continued content production post acquisition (less than 4 hours a week in owner responsibilities)
Niche
The website is a Brazilian leading platform which helps consumers with tech and electronics purchase decisions. The website offers electronics news about the mobile world, cell phones with videos, photos, reviews as well as the best prices on the internet. It is the most complete mobile telephony portal in Brazil and offers rich content to the user. From daily news updates about everything that happens in the Mobile Universe to an extensive database, where readers can find more than 1800 phones registered with complete technical specs and comments from readers and ability to compare devices: actual size, technical data, screen resolution, image quality and processing power. The eCommerce tool helps to thoroughly compare devices and easily find best-in-market deals and offers before going directly to the purchase page.