The Opportunity:
This thriving sandwich and specialty food concept is perfectly positioned in the heart of downtown Newark — steps from the Prudential Center, Newark City Hall, and the Municipal Complex. With a built-in catering and walk-in customer base of government employees, arena staff, legal professionals, and event-goers, this turn-key operation offers a new owner immediate cash flow and a clear runway for significant revenue growth.

The current owner is ready to hand off a well-oiled operation to an operator who can take it to the next level.

Why This Location Wins:
Few food service locations in Essex County offer the foot traffic concentration that this location delivers. Surrounded by Newark's largest employers, government offices, and one of the region's premier entertainment venues, the lunch-hour demand alone keeps the business humming Monday through Friday. The Prudential Center's event calendar — concerts, Devils games, college events — creates recurring spikes in foot traffic that a savvy operator can convert into additional revenue.

The Business at a Glance:
Hours: Monday–Friday, 7:00 AM – 3:00 PM (significant expansion potential)
Employees: Small, manageable team
Lease: $3,000/month through mid-2028, with landlord open to renewal
Equipment: Fully equipped and owned outright — gas griddle/range with ANSUL suppression system, commercial fryer, sandwich prep/bain marie station, low-boy refrigeration, refrigerated display cases, Clover POS system*, alarm system*, and more (full equipment list available upon request; *may require contract renewal in new owner's name)
Delivery: Already active on third-party delivery platforms; hire an in-house delivery person to save on commission costs and handle catering deliveries)
Catering: Delivering to nearby offices. Currently underdeveloped.

The Nasto's Advantage:
This business carries an exclusive retail relationship with Nasto's Old World Desserts — Newark's legendary ice cream institution, family-owned since 1939 and widely regarded as New Jersey's premier artisan ice cream producer. Nasto's operates primarily as a wholesale supplier to approximately 750 restaurants statewide, making retail access to their product a rare and meaningful differentiator. With an ice cream display case already in place and no competing ice cream retail presence in the immediate downtown Newark area, this is an underutilized revenue stream ready to be activated — particularly during warmer months and on Prudential Center event nights.

Growth Levers — Ready to Pull
A hands-on operator with vision can meaningfully grow this business through several low-hanging opportunities:

Extended Hours — Currently operating 7 AM to 3 PM on weekdays only. Evening service on event nights at the Prudential Center, and/or weekend hours, represent untapped revenue with no additional marketing required.

In-House Delivery — Third-party platforms are already active. Adding a direct delivery capability for the immediate downtown corridor reduces commission dependency and builds customer relationships.

Catering Expansion — A nucleus of office catering exists. Downtown Newark's dense concentration of law firms, government agencies, and corporate offices represents a substantial and largely untapped catering market for sandwich platters, breakfast spreads, and event service.

Ice Cream Revenue — The Nasto's relationship and existing display case infrastructure create an immediate opportunity to build a dessert and specialty ice cream revenue stream with minimal additional investment.

Weekend & Event Programming — With the Prudential Center as a neighbor, targeted event-night and weekend service could generate meaningful incremental revenue that the current schedule leaves entirely on the table.