Rag Doll Surf LLC is a trademarked California surf accessories brand founded in August 2024. We design and sell premium surf leashes and branded merchandise through two channels: direct-to-consumer via ragdollsurf.com and wholesale to surf shops along the California coast. The business is fully relocatable and home-based with no lease or storefront required.

The Brand:
Built around authenticity and community, Rag Doll donates 20% of profits to organizations supporting California's unhoused population — a mission that resonates with the surf community and sets the brand apart from generic competitors. Products are manufactured through an established supplier relationship in Taiwan and have been designed for durability, comfort, and performance.

Proven Wholesale Traction:
Rag Doll is currently the #1 selling surf leash at Ventura Surf Shop, one of the most respected retailers on the California coast, generating an estimated $300–$600 in monthly wholesale revenue from that single account. The brand holds 3 active wholesale accounts (Ventura Surf Shop, VTA Revolution, The Shop) and has previously placed product in 6 stores total, with 3 additional accounts re-activatable by a new owner.

What's Included:
- Registered trademark, copyrights, and all IP
- ragdollsurf.com domain and Squarespace e-commerce store
- All social media accounts
- Existing inventory (~$2,793)
- Accounts receivable (~$1,907)
- Google Ads account ($0.86 CPC, 606 clicks — just needs scaling)
- Taiwan supplier relationship with product specs and order history
- 3 active wholesale accounts + 3 re-activatable accounts
- Transferable multi-member California LLC
- NOL carryforwards (tax shield against future profits — consult your advisor)
- Full seller transition support and training

Financials:
Revenue grew 411% from 2024 to 2025. The business carries real tangible assets: ~$2,793 in inventory and ~$1,907 in accounts receivable transfer with the sale. NOL carryforwards provide additional financial benefit to a profitable new owner. Full financials available under NDA.

Why Revenue Is Down:
The founders reduced ad spend significantly in early 2026 due to time constraints from graduating. The Google Ads account remains live and optimized — increasing budget is the most direct path to recovering and growing revenue. This is not a distressed sale. All assets, accounts, supplier relationships, and wholesale accounts are fully intact.

The Opportunity:
A new owner with time and modest capital to invest in ads and a fresh inventory order can quickly restore and surpass 2025 revenue levels. The infrastructure is built — the brand just needs someone to run it.