HoistCam is a proven, 13+ year Industrial IoT hardware business delivering rugged, real-time camera visibility for high-risk heavy equipment operations. This is a turnkey acquisition of Netarus, LLC's HoistCam platform and brands. The platform is positioned to merge into a larger organization as a low-friction add-on product line and immediate competitive advantage.

What you are buying
- Turnkey operation with an experienced team in place (3 full-time, 1 part-time). Day-to-day execution is led by a skilled VP of Business Development, supporting smooth transition and immediate continuity.
- Proprietary hardware IP and engineered know-how, including HoistCam's differentiated magnetic mounting system for non-invasive, 5-minute deployment on heavy equipment without drilling or modification.
- Active R&D roadmap: HoistAlert (proximity warning system) is under active pre-release development, providing a near-term new product line and upsell path.
- Established brands and trademarks (HoistCam, TugCam, HoistAlert), plus ownership of key domains (Netarus.com, HoistCam.com) and a lean, SWaM-certified Virginia operational structure.
- Global customer base and an extensive existing sales pipeline built over the past decade, including deployments in high-profile operations such as the Hoover Dam and use across major contractors and industrial facilities (steel and aluminum).

Why this wins in the market
HoistCam serves inelastic demand to overcome equipment blind spots driven by OSHA guidelines and jobsite safety expectations. Tailwinds are strong: Construction IoT (14.1% CAGR) and crane camera systems (11.8% CAGR), with the wireless crane camera segment projected to reach approximately $1.4B in annual revenue by 2025. This is an "arrow in the quiver" for a buyer who wants to compete head-to-head with incumbent camera offerings.

Ideal buyer profiles
- Strategic acquirer (industrial services, lifting and rigging, safety products) seeking a proprietary camera solution and immediate scale.
- OEM, dealer, or rental fleet platform looking for rapid retrofit capability across existing equipment fleets.
- Technology-forward buyer looking to leverage HoistCam's ruggedized real-time video feed as a foundation for machine vision and AI object detection.

Quick growth levers with dedicated ownership
- Convert existing pipeline and scale outbound with a repeatable dealer and rental fleet program.
- Launch HoistAlert with bundled pricing and upgrade paths for the installed base.
- Create OEM retrofit kits and standardize go-to-market packaging for multi-site rollouts.

Transition support
Seller provides structured onboarding (30-60 days) including SOPs, vendor and BOM transfer, sales playbooks, training materials, and warm introductions to key customers and opportunities.

Time-sensitive opportunity
The discounted price is contingent on a cash-on-cash transaction and may offer tax planning benefits for equity purchasers under Virginia's QESD credit (buyer to verify with advisors). Interested buyers can contact to initiate due diligence.