Category-Leading Fitness Equipment Brand $1.25M Revenue, 20% Margin

Asking Price$725,186

Cash Flow
$250,064
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$1,250,182

Inventory$125,000
Not included in asking price
FF&ENot Disclosed

Real EstateNot Disclosed

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Category-Leading Fitness Equipment Brand $1.25M Revenue, 20% Margin


Asking Price$725,186

Cash Flow
$250,064
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$1,250,182

Inventory$125,000
Not included in asking price
FF&ENot Disclosed

Real EstateNot Disclosed


Seller Financing Available
Business Description
Category-Leading Fitness Brand With Patented Innovation
This premium fitness accessories company represents a compelling acquisition target at the intersection of category leadership, defensible IP, exceptional unit economics, and multiple growth vectors requiring minimal capital investment.
Founded in 2013 by a former stuntwoman and her husband, this business evolved from solving a specific CrossFit problem to pioneering multiple first-to-market products, each establishing new categories and generating impressive organic growth.
Investment Highlights
The business has established itself as the definitive leader in multiple fitness accessory categories with premium positioning commanding 4-5x multiples on landed costs. Recent optimization of Amazon doubled profit margins while maintaining market share, demonstrating significant unrealized value that can be unlocked through strategic management.
With 15%+ revenue CAGR over three years despite minimal marketing investment and a lean operational structure, this opportunity offers both immediate EBITDA enhancement and substantial topline growth potential.
Brand Strength & Market Position
The company ranks #1 in its core product category on Amazon and is the second-largest CrossFit brand on the platform overall. The brand enjoys exceptional credibility with both elite athletes and everyday fitness enthusiasts, validated through 4.2-4.6 star ratings across all products and a 97% positive feedback ratio from nearly 2,000 verified purchasers.
A 10-year partnership with the leading CrossFit equipment brand, including co-branded products, further validates its premium positioning.
Operational Excellence
The business operates through multiple channels, with Amazon (77%) complemented by direct-to-consumer (17%). Manufacturing is diversified across USA, Pakistan, and China with supplier relationships extending over 12 years, ensuring consistent quality with 95-99.9% approval rates.
Key products are protected by patents and trademarks, with streamlined inventory and fulfillment systems balancing Amazon FBA and in-house operations.
Growth Opportunities
Multiple growth vectors are immediately actionable:

Ready-to-launch products already in inventory
Underutilized email list of 65,000 subscribers
Untapped influencer and social media potential
Amazon EU expansion structured through strategic partnerships
Multiple dormant sales channels (Walmart, TikTok) already set up
Proven sub-brand extension model for apparel expansion
Adjacent market opportunities in golf and musical instruments

Target Market & Customer Profile
The core demographic spans ages 20-45 with income levels between $45,000-$120,000, representing consumers who prioritize quality over price. These customers train 3-6 times weekly—ideal for a premium brand focused on performance and durability.
Operational Structure
The business operates with a lean team, making transition straightforward. The founders are willing to support a smooth handover, and the company leverages strategic partnerships to extend capabilities without expanding headcount. The business can be operated with 10-15 hours weekly oversight for stable cash flow, or with greater involvement to drive growth initiatives.
This acquisition offers the rare combination of current profitability, category leadership, and substantial growth potential with minimal capital requirements—an ideal platform for value creation.
About the Business
Years in Operation
12
Employees
0
Currently Relocatable
Yes
Currently Home Based
Yes
Facilities & Assets
Assets Included in the Sale:
- Amazon Seller Central account
- D2C website
- Brand and constituent ASINs / products
- Domains and all site/content files
- Supplier Contracts/Relationships
- Trademarks
- Design copyright
- Social Media Acccounts
Market Outlook / Competition
The company holds #2 position among CrossFit brands on Amazon while maintaining #1 in the grip subcategory. Key competitors include Bear Komplex, Victory Grips and Picsil (European leader). The market benefits from CrossFit's continued expansion (10,000+ global gyms), growing female participation in strength training, and increasing premium segment demand. The business's patented designs, cross-category appeal, and specialized manufacturing relationships create significant barriers to entry unmatched by competitors focused on single categories
Opportunities for Growth
Multiple growth vectors are immediately actionable with minimal investment. The business has ready-to-launch products already in inventory, including fitness chalk and specialized accessories. Amazon EU expansion is structured through strategic partnerships. An underutilized email list of 65,000 subscribers awaits reactivation. The Amazon optimization that doubled profit margins to 28% can be replicated across other product lines. Established but unoptimized sales channels include Walmart, TikTok Shop, and social commerce platforms where UGC drives sales
About the Sale
Seller Motivation
Moving onto a new phase of life.
Transition Support
The Seller is willing to offer 60 days of email support and fortnightly calls to ensure a smooth transition. The existing team runs the business with minimal input from owners required.
Listing Info
ID
2361037
Listing Views
1162

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Business Listed by: Ben Leonard Ecom Brokers

Listing ID: 2361037 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.