This is a premium red light therapy e-commerce brand originally founded in 2019 by one of the most recognized figures in the biohacking and wellness space: a globally known influencer, 4x New York Times bestselling author, and host of one of the top health podcasts in the world, widely referred to as the "Father of Biohacking."

The celebrity founder is happy to stay on for a small equity stake, this gives built-in credibility and community access that no competitor can replicate.

The seller is also open to retaining an equity stake of up to 20%, significantly reducing the upfront cash requirement and the original celebrity founder is also willing to stay on for a small piece of equity.

The brand is protected by two issued U.S. patents and a registered trademark, with a ~3,500-person email list that has barely been touched, and every major growth channel (Amazon, paid ads, social media, email, wholesale) sitting completely untouched.

The business generates revenue entirely through organic traffic and high-authority backlinks, with virtually zero active marketing spend, paid ads or email campaigns. No social media posting. No Amazon presence. Advertising and marketing expense across the trailing twelve months totaled $11,300, most of it in late 2025. The brand has been running on autopilot for roughly 16 months and is still profitable, with an SDE margin of about 22%. The owner very rarely needs to do anything beyond replying to the occasional customer email, with a bookkeeper at $275/month as the only ongoing outside support.

This is a sleeping giant with a deep competitive moat: patented products, a celebrity founder, organic authority built over 6+ years, and a fiercely loyal customer base, just waiting for an operator to turn the lights on.

BY THE NUMBERS: TTM total income (Aug 2025 to Jul 2026): $172,360 | TTM SDE: $38,502 | SDE margin: ~22% | Gross margin: ~64% | Average order value: $339 | Klaviyo list: 3,541 contacts | Instagram: ~15K followers (dormant) | Advertising and marketing spend: $11,300 TTM | Platform: Shopify | Fulfillment: 3PL (Ohio-based)

WHAT'S INCLUDED: Shopify storefront, 100% of IP (two issued U.S. patents and registered trademark), full customer database and email list, inventory across 5 SKUs available on consignment, established supplier relationship, 3PL fulfillment setup, and introduction to the founder's team for transition support.

PRODUCTS: FDA-cleared red light therapy panels, full-body devices, infrared blankets, and accessories. Patent-pending design with 4 LED wavelengths and dual lighting modes. Rated 4.8/5 by independent reviewers. 90-day money-back guarantee with 1-year warranty.

DEAL STRUCTURE: Bids starting at $100,000 for 100% ownership, roughly 2.6x TTM SDE against a 3 to 5x range for comparable profitable DTC brands. Celebrity founder willing to stay on for a small equity stake, and a portion of seller carry is available. All inventory on consignment.