Fast-scaling direct-to-consumer pest-control brand offering convenient, chemical-free electronic solutions for common household pest problems. Launched in August 2024, the business has generated $13.16M in TTM net sales and $2.65M in TTM Adjusted EBITDA through July 2026, representing approximately a 20% EBITDA margin and ~80% product-level gross margin. The business has scaled rapidly while maintaining a lean, founder-light operating structure and a highly outsourced execution model.

Markets:

The business primarily serves customers in the United States through its Shopify DTC storefront, which generates approximately 98% of gross sales. Amazon was launched approximately six weeks ago and is already scaling to an estimated $10K+ in daily sales, according to the founders. A Walmart marketplace presence is also under discussion, providing additional omnichannel expansion potential.

Marketing:

Customer acquisition is driven by a sophisticated direct-response paid-media engine, with Meta representing approximately 69% of advertising spend and Google contributing approximately 22%. The business invested approximately $7.66M in advertising during the TTM period, while additional channels including TikTok Shop, Microsoft, AppLovin and native advertising remain relatively underdeveloped.

Products:

The catalog currently contains five active SKUs centered around electronic, chemical-free pest-control solutions. The flagship indoor plug-in repeller generates more than 85% of sales, while an outdoor repeller stake provides a complementary solution for yards and gardens. Recently launched consumable products, including a flying-insect trap and rodent-repellent pouch, are designed to broaden the catalog and establish stronger recurring-purchase behavior.

Unit Economics:

AOV: ~$90
CAC: ~$60
Product-Level Gross Margin: ~80%
Return Rate: ~1.2%
The business combines a high-margin product model with disciplined acquisition economics. Additional upside exists through improved bundling, post-purchase offers, subscriptions and lifecycle marketing designed to increase customer lifetime value.

Financials:

TTM Net Sales: $13.16M
TTM Adjusted EBITDA: $2.65M
Adjusted EBITDA Margin: ~20%
Year-over-Year Net Sales Growth: ~428%
Year-over-Year Adjusted EBITDA Growth: ~354%
Approximate Most Recent Six-Month Annualized Net-Sales Run-Rate: $17.5M
The latest trading period indicates that the TTM results understate the current operating pace. Adjusted EBITDA increased from approximately $584K to $2.65M year-over-year, demonstrating substantial operating growth alongside revenue expansion.

Why was this business started?

The business was created to provide homeowners with a convenient alternative to traditional pest-control methods such as sprays, traps and chemical treatments. The founders focused on accessible electronic and chemical-free solutions within a large, recurring household-problem category, combining straightforward products with direct-response marketing.

Website link, P&L and full deck will be shared privately with qualified buyers with committed capital. SBA loans or acquisition financing will not be considered.