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Classic Auto Parts Business in Niche Market with Huge Website
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West Coast Classic Cougar
Established in 1989, this highly profitable specialty automotive parts business has achieved market dominance in the 1967-1973 Mercury Cougar restoration parts segment. With 36 years of continuous operation, the company has built an unassailable position as the definitive one-stop shop for Cougar enthusiasts worldwide.
BUSINESS OVERVIEW:
This niche automotive parts business generates $3.2M in annual revenue with over $500K in seller's discretionary earnings. The operation focuses exclusively on reproduction and original parts for Mercury Cougars, creating a specialized market position with minimal competition. The business maintains a massive website showcasing comprehensive inventory and is the recognized authority for Cougar parts information.
COMPETITIVE ADVANTAGES:
• Market dominance in Mercury Cougar parts
• Exclusive one-stop shop positioning - customers cannot find complete parts selection elsewhere
• 36-year track record building customer trust and loyalty
• Extensive database and thorough inventory management
• Strong reputation in online forums and enthusiast groups
• Established repeat customer base
• Documented standard operating procedures
FINANCIAL HIGHLIGHTS:
• Annual Revenue: $3,283,245
• 5 year average EBITDA: $597,301
• Price: $1,500,000
• Lean operation with small, efficient team
FACILITY & OPERATIONS:
• 12,800 sq ft leased facility in Salem, OR
• Annual lease: $84,000
• $40,000 in fixtures, furniture & equipment
GROWTH OPPORTUNITIES:
Immediate expansion potential through implementing dedicated sales team for upselling phone customers. The business's market dominance and customer loyalty provide strong foundation for revenue growth initiatives.
This operation offers a rare opportunity to acquire a profitable, market-leading business in a specialized niche with virtually no direct competition. The seller seeks to transition to qualified buyer who can continue the legacy of serving Mercury Cougar enthusiasts globally.
Established in 1989, this highly profitable specialty automotive parts business has achieved market dominance in the 1967-1973 Mercury Cougar restoration parts segment. With 36 years of continuous operation, the company has built an unassailable position as the definitive one-stop shop for Cougar enthusiasts worldwide.
BUSINESS OVERVIEW:
This niche automotive parts business generates $3.2M in annual revenue with over $500K in seller's discretionary earnings. The operation focuses exclusively on reproduction and original parts for Mercury Cougars, creating a specialized market position with minimal competition. The business maintains a massive website showcasing comprehensive inventory and is the recognized authority for Cougar parts information.
COMPETITIVE ADVANTAGES:
• Market dominance in Mercury Cougar parts
• Exclusive one-stop shop positioning - customers cannot find complete parts selection elsewhere
• 36-year track record building customer trust and loyalty
• Extensive database and thorough inventory management
• Strong reputation in online forums and enthusiast groups
• Established repeat customer base
• Documented standard operating procedures
FINANCIAL HIGHLIGHTS:
• Annual Revenue: $3,283,245
• 5 year average EBITDA: $597,301
• Price: $1,500,000
• Lean operation with small, efficient team
FACILITY & OPERATIONS:
• 12,800 sq ft leased facility in Salem, OR
• Annual lease: $84,000
• $40,000 in fixtures, furniture & equipment
GROWTH OPPORTUNITIES:
Immediate expansion potential through implementing dedicated sales team for upselling phone customers. The business's market dominance and customer loyalty provide strong foundation for revenue growth initiatives.
This operation offers a rare opportunity to acquire a profitable, market-leading business in a specialized niche with virtually no direct competition. The seller seeks to transition to qualified buyer who can continue the legacy of serving Mercury Cougar enthusiasts globally.
About the Business
- Years in Operation
- 36
- Employees
- 9 (6 Full-time, 3 Part-time)
The 4 core staff members each have 10+ years at the company. - Currently Relocatable
- Yes
- Facilities & Assets
- Included in the sale price; IP, Website, FF&E, and Inventory (over 1m in inventory at cost + used parts collection worth ~ 2m in retail, all included in asking price).
Not included in sale price; any real estate. All real estate is for sale, however, see photo #2 for the division of the two lots, both owned by the business owner. Lot A with the 10,800sqf warehouse and 3,600sqf residential house valued at 1.25m and lot B with 2,000sqf office and wrecking yard valued at 500,000.
Lease arrangements of the two properties are extremely flexible. - Website
- https://secure.cougarpartscatalog.com/?sessionthemeid=26
- Market Outlook / Competition
- Everyone who buys parts for their 1967-1973 Mercury Cougar does business with us. We are the only one stop shop for this classic car and customers love us for our data base, thorough inventory, and track record. We only deal with one car and have cornered the market, you can find a piece or two on eBay, but the whole car worth of parts is on our website. The online forums and groups praise West Coast Classic Cougar as the only viable option for Cougar enthusiasts to shop.
- Opportunities for Growth
- As the owners of the Ford Mustang parts business have been aging out their customers come to West Coast Classic Cougar more and more looking to buy platform compatible parts from our inventory. It's an unprecedented time for an ambitious new owner to come in and form a new line of reproduction parts to satisfy this new gaping hole in the classic car market. Our existing supplier relations and reputation make for the perfect platform for this to be built on.
Another area is to expand the commission system to drive the sales team into competitive goals.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 12,800
- Rent
- $7,000.00 per month
- Lease Expiration
- 11/24/2028
About the Sale
- Seller Motivation
- Transitioning to retirement
- Transition Support
- 180 day transition period, included in purchase price, where owner will be on site 20 hours a week available to answer questions and advise decisions.
- Financing Options
- Seller financing available on the Real Estate only
Listing Info
- ID
- 2432572
- Listing Views
- 708
Attached DocumentsAttachment Disclaimer
Listing ID: 2432572 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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