Craft Direct Shopify Ecommerce Brand
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18-year-old craft & hobby ecommerce brand priced below the cost of its own inventory — brand, trademarks, aged domain, and email list all included at no additional cost. The $89,000 asking price is roughly 15% under the landed cost of the on-hand inventory that transfers with the sale (~$105,000), which means two USPTO trademarks (one incontestable), an eighteen-year-old domain with established search history, the Shopify storefront, vendor accounts, and the customer email audience all convey on top of the inventory rather than adding to the price. A buyer is effectively acquiring the inventory at a discount and the business around it at no cost.
Operating since 2007, the business sells branded papercraft, die-cutting, cardmaking, and scrapbooking supplies direct to consumers through a fully hosted Shopify store, with approximately $300,000 in trailing-twelve-month revenue. It runs turnkey and low-touch: the owner is effectively absentee (a few hours per week of oversight) while a single full-time contractor handles daily operations. Roughly 4.5% of orders drop-ship from vendors; the rest ship from inventory. A new owner can step in without rebuilding anything — storefront, catalog, suppliers, brand, and audience are all in place.
The seller is a multi-brand ecommerce operator divesting a non-core line, so the business is priced to sell rather than to maximize — a deliberate portfolio decision, not a distressed one. Growth levers remain wide open for a hands-on owner: active marketing has been minimal, the owned email audience is under-utilized, and gross margin can be lifted by shifting mix toward higher-margin brands already in the catalog. Offered as a straightforward asset sale, 100% cash at close, inventory included. Detailed financials, inventory reports, and platform analytics available to qualified buyers under NDA.
Operating since 2007, the business sells branded papercraft, die-cutting, cardmaking, and scrapbooking supplies direct to consumers through a fully hosted Shopify store, with approximately $300,000 in trailing-twelve-month revenue. It runs turnkey and low-touch: the owner is effectively absentee (a few hours per week of oversight) while a single full-time contractor handles daily operations. Roughly 4.5% of orders drop-ship from vendors; the rest ship from inventory. A new owner can step in without rebuilding anything — storefront, catalog, suppliers, brand, and audience are all in place.
The seller is a multi-brand ecommerce operator divesting a non-core line, so the business is priced to sell rather than to maximize — a deliberate portfolio decision, not a distressed one. Growth levers remain wide open for a hands-on owner: active marketing has been minimal, the owned email audience is under-utilized, and gross margin can be lifted by shifting mix toward higher-margin brands already in the catalog. Offered as a straightforward asset sale, 100% cash at close, inventory included. Detailed financials, inventory reports, and platform analytics available to qualified buyers under NDA.
About the Business
- Years in Operation
- 19
- Employees
- 1 Contractor
Full Time Filipino Virtual Assistant - Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- Transferring assets: approximately $105,000 of inventory at landed cost; two federally registered USPTO trademarks (one incontestable); the domain and its search equity since 2007; a turnkey Shopify storefront; established vendor accounts; and an email list of 100,000+ with a 30,000+ actively engaged core.
- Website
- Show Website URL
- Market Outlook / Competition
- An 18-year-old direct-to-consumer brand in the craft and hobby category — a durable, hobby-driven market with strong repeat-purchase behavior and steady underlying demand. The brand's defensible position rests on assets rather than earnings: two federally registered USPTO trademarks (one incontestable), a domain and organic search footprint established in 2007, a curated multi-vendor catalog, and an owned email audience that reduces reliance on paid acquisition.
- Opportunities for Growth
- Social media, influencers, affiliate marketing, community building, tutorials and content, continued shifting towards high-margin and high-demand items.
About the Sale
- Seller Motivation
- Divesting a non-core brand to focus on our parent companies core operations.
- Transition Support
- The business is structured to change hands cleanly. Owner involvement is minimal — a few hours per week of oversight — so operating knowledge does not walk out with the seller. Day-to-day operations are run by an established full-time contractor (order processing, store maintenance, purchasing support, and email execution) at approximately $450/month; the contractor may be available to continue under new ownership for a seamless transition. The seller will provide a structured handover covering the Shopify storefront, vendor accounts and terms, the Klaviyo email platform, the inventory and demand-based purchasing workflow, the email automations, along with a reasonable period of post-close support (30 days of email/call access) to ensure continuity.
Listing Info
- ID
- 2545137
- Listing Views
- 16
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Listing ID: 2545137 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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