Design-led electric bike brand operating across direct-to-consumer and dealer channels, built on differentiated products and a proven marketing engine. The business owns proprietary product designs and tooling, established supplier relationships, inventory on hand, and a documented operating foundation.

Brand name and identifying details are withheld for confidentiality and shared upon NDA.

The company has demonstrated demand through its DTC channel, supported by strong brand positioning, performance-oriented marketing systems, and an engaged customer community, while also maintaining dealer relationships. Operations are intentionally lean, with outsourced manufacturing, no owned facilities, and a remote operating model.

What’s Included in the Sale
- Brand
- Proprietary product designs and tooling
- Inventory on hand (expected to be in stock at closing)
- Supplier relationships and manufacturing documentation
- SOPs and operational playbooks across manufacturing, customer service, and marketing
- Ecommerce infrastructure, customer data, and dealer accounts
- AI-powered customer support workflows and documentation

Product
The company offers a design-led lineup of electric bikes and mopeds built for modern urban mobility and short car-trip replacement. Products are purpose-built around clear use cases that drive demand across both DTC and dealer channels, including urban commuting, recreational riding, and high-utilization riders such as food delivery and courier. The platform also supports expansion into fleet use for security, campuses, and hospitality. The business owns its product designs and tooling, enabling differentiated positioning, margin control, and future iteration without rebuilding from scratch.

Operations
Manufacturing is outsourced to established suppliers in Asia, with a China-based production/PM contractor providing on-the-ground oversight and coordination. U.S. warehousing and fulfillment are handled by a third-party logistics provider specializing in electric bikes. The business operates without owned real estate or long-term lease obligations. Day-to-day execution is supported by part-time staff and contractors, with founders currently overseeing strategy, key relationships, and oversight. The model is relocatable and can be operated remotely.

Marketing & Demand Generation
Customer acquisition is driven by a proven, performance-oriented marketing engine combining paid media, content, CRM, and community-driven channels. The brand has demonstrated strong marketing efficiency, repeat purchase behavior, and organic demand, supported by an engaged rider community. Marketing systems, documentation, and automation are in place and transferable, allowing a buyer to scale spend and output without rebuilding the foundation.

Growth Opportunity
The business is positioned for acceleration under a buyer with existing infrastructure. Key levers include maintaining consistent inventory through peak season, scaling DTC marketing efforts, expanding dealer and retail partnerships, adding a dedicated sales resource to grow dealer and B2B/fleet accounts, and leveraging supplier relationships for international distribution. Upside is primarily buyer-enabled rather than dependent on new product development.

Reason for Sale
The founders are pursuing a strategic transaction to align the brand with a buyer better positioned to scale operations, distribution, and execution. This process is driven by strategic fit and focus, not operational distress. A structured transition and knowledge transfer will be provided to ensure continuity.

Confidentiality
Brand name and identifying details are withheld for confidentiality. Additional information and full materials are available upon execution of an NDA.