Digital Marketing & Lead Generation Agency | Home Services Industry

Asking Price$1,700,000

Cash Flow

EBITDA$463,317

Gross Revenue$1,026,207

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

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Digital Marketing & Lead Generation Agency | Home Services Industry


Asking Price$1,700,000

Cash Flow

EBITDA$463,317

Gross Revenue$1,026,207

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed


Seller Financing Available
Business Description
80% Repeat Customer Rate | Proprietary Lead Gen Systems
WebsiteClosers® presents a high-margin Pay-Per-Lead Digital Marketing and Lead Generation Agency built to serve the rapidly expanding home services industry. Launched in 2021, this performance-driven agency delivers qualified homeowner inquiries to contractors operating in high-value service categories such as roofing, HVAC, tree services, and repair specialists. The company operates on a simple but highly effective performance model that contractors prefer: a modest $100 onboarding fee followed by a $75 charge for each verified lead delivered. This structure aligns incentives with client results, allowing contractors to scale their marketing budgets only when qualified opportunities are produced, which has fueled strong client adoption and long-term retention.

The platform currently supports between 120 and 150 active contractor clients at any given time and maintains an impressive repeat customer rate of roughly 80%. Many customers remain engaged for extended periods, often exceeding six months, and regularly spend approximately $3,000 per month purchasing new homeowner inquiries. Because reliable lead flow is the lifeblood of home service operators, the company has positioned itself as a dependable growth partner for contractors seeking consistent pipelines of new jobs. This recurring demand has translated into predictable revenue patterns and strong client lifetime value.

Operationally, the business has been built around a highly structured lead generation and delivery engine designed to qualify prospects before they ever reach the contractor. Homeowner inquiries are generated through targeted advertising campaigns and routed through an integrated system that includes automated messaging, AI-assisted verification, and CRM workflows that confirm homeowner intent, service needs, and scheduling availability. By filtering and verifying inquiries before delivery, the platform increases lead quality while reducing friction for contractors, which has helped sustain strong retention and repeat purchasing behavior.

Behind this process is a comprehensive suite of proprietary operating assets that transfer fully with the business. These include structured calling scripts, objection-handling frameworks, ad creative libraries, automated SMS and email communication sequences, onboarding materials, billing and fulfillment workflows, and detailed standard operating procedures governing every stage of the client lifecycle. The company also owns its website funnels, campaign templates, sales materials, training documentation, and performance dashboards, ensuring that the buyer acquires a complete operational framework rather than relying on third-party systems or external intellectual property.

The company operates with a lean, globally distributed remote team located across the Philippines, Mexico, and the Dominican Republic. This team manages core operational functions including sales outreach, campaign fulfillment, billing, client onboarding, and support. The technology stack and structured processes allow the team to respond to contractor inquiries quickly, typically within one to two hours during the business day. Current ownership maintains a limited oversight role, dedicating approximately 4–8 hours per week primarily to strategic guidance and resolving questions that fall outside established procedures, making this a highly transferable and scalable platform for the next owner.

A key differentiator for the company is its proprietary integrated lead-flow architecture, which combines paid media acquisition, AI-driven call and SMS verification, CRM automation, and communication workflows into a unified system optimized across thousands of homeowner inquiries.

Contact WebsiteClosers® today to explore this exceptional digital marketing acquisition opportunity.

WC 3956
About the Business
Years in Operation
5
Currently Relocatable
Yes
Listing Info
ID
2481880
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Business Listed by: Ron Matheson WebsiteClosers.com

Listing ID: 2481880 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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