Under well-established white-label agreements with select manufacturers and suppliers, this highly profitable and long standing 13-Year-Old eCommerce store sells a wide variety of premium, high-ticket products in the Decorative Building Materials market (e.g. Ceiling, Wall & Floor Treatment Products).

OVERVIEW:
(The financial info and stats provided in this section are based solely on Product sales exclusive of Sample sales)

This tried-and-true eCommerce store isn't going to stay on the market for long, given the fact that it ticks ALL of the boxes serious buyers care about, and then some!

Here are the top 10 things you need to know about this attractive business:

1. Every order is drop-shipped. All in-stock and made-to-order products are shipped manufacturer and/or supplier direct to customers across the United States. This means you don't have to purchase products from suppliers until after you've made the sale and collected the revenue, eliminating the need for:

a) Working Capital
b) Purchasing & Managing Inventory
c) Warehousing & Subsequent Overhead Costs

2. Despite the fact that all orders are drop-shipped the business averages a very solid 26.6% Gross Profit Margin. Very rarely are you able to find a business that has such high margins on drop-shipped products. Most high-ticket, drop-shipped products have more modest 10-15% gross profit margins, sometimes even lower.

3. The business has a hefty $4,532 Average Order Value and a very manageable 35 monthly orders on average.

4. Because of this killer combination of a 26.6% Gross Margins and a $4,532 Average Order Value, the store clears a cool $1,251 in average Profits Per Order. "But how much of that is eaten up by advertising costs?", you ask. Not much! Advertising expenses average just 9.7% of gross revenues with an average ROAS of 9.6

5. Despite the fairly low marketing costs, the store averages over 45,751 visitors per month, 18% of which come from FREE traffic sources (primarily organic search traffic).

6. This insane amount of traffic is made possible by the site’s thousands of First Page #1, Top 3, Top 5 & Top 10 Google rankings for targeted search terms (i.e., keyword phrases), most of which demonstrate a high intent to buy. Per semrush.com, the site has:

Metric Keywords Monthly Searches
#1 rankings 66 12,670
Top 3 rankings 244 53,370
Top 5 rankings 386 91,770
Top 10 rankings 714 15,8410
Page 2 rankings 338 81,470

With these stellar rankings, plus free direct traffic, free organic Google Shopping traffic, and free organic social media traffic the store averages over 8104 visitors per month at NO COST. Four of its top 5 traffic sources are completely free!

7. Since its inception 13 years ago the business has done over $11 million in total lifetime sales, with $1.5 million of that done in 2025 alone.

8. Over the past 4 years (2022 - 2025) the store has averaged $501k in annual gross profits, netting the seller an average of $10,253 per month in Net Profits. Given the nature of the home enhancement products the business sells, there is virtually no seasonality making for a steady flow of sales year-round.

9. Despite these impressive numbers, the seller spends just about 30 hours per week running the business. This includes sales & customer service (email and/or phone), processing orders (email), quoting & booking shipments (online), managing outsourced service providers (email), editing the website (online), etc.

10. The business is poised for growth with just a breath of fresh air and a full tank of enthusiasm to take it to the next level.

The seller has decided to sell at this time to focus more on interpersonal relationships, hobbies and interests that have been largely ignored due to his steadfast commitment to the growth and success of the business for over a decade.