Under well-established white-label agreements with select manufacturers and suppliers, this highly profitable and long standing 12-Year-Old eCommerce store sells a wide variety of premium, high-ticket products in the Decorative Building Materials market (e.g. Ceiling, Wall & Floor Treatment Products).

With a solid 26.9% Gross Profit Margin and a $3,806 Average Order Value (AOV), the business makes ~$1,024 per order. Even better, about 17% of the store's 47,952 average monthly visitors come from free traffic sources (primarily organic search traffic driven from its incredible 454 "top 3" and 1,043 "top 10" Google rankings). All orders are drop-shipped from the various manufacturer/supplier locations.

OVERVIEW:
(The financial info and stats provided in this section are based solely on Product sales exclusive of Sample sales)

This tried-and-true eCommerce store isn't going to stay on the market for long, given the fact that it ticks ALL of the boxes serious buyers care about, and then some!

Here are the top 10 things you need to know about this attractive business:

1. Every order is drop-shipped. All in-stock and made-to-order products are shipped manufacturer and/or supplier direct to customers across the United States. This means you don't have to purchase products from suppliers until after you've made the sale and collected the revenue, eliminating the need for:

a) Working Capital
b) Purchasing & Managing Inventory
c) Warehousing & Subsequent Overhead Costs

2. Despite the fact that all orders are drop-shipped the business averages a very solid 26.9% Gross Profit Margin. Very rarely are you able to find a business that has such high profit margins on drop-shipped products.

3. The business has a hefty $3,806 Average Order Value (AOV) with a very manageable average monthly order volume of just 41. Most high-ticket, drop-shipped products have more modest 10-15% gross profit margins, sometimes even less.

4. Because of this killer combination of a 26.9% Gross Margins and a $3,806 Average Order Value, the store manages a very cool $1024 average Profit Per Order. "Yeah, but how much of that is eaten up by advertising costs?", you ask. Not much! Advertising expenses average just 8.4% of gross revenues.

5. Despite the fairly low marketing costs, the store averages over 47,900 visitors per month, 17% of which come from free traffic sources (primarily organic search traffic).

6. This insane amount of traffic is made possible by the site’s thousands of First Page #1, Top 3, Top 5 & Top 10 Google rankings for targeted search terms (i.e., keyword phrases), most of which demonstrate a high intent to buy. Per semrush.com, the site has:

205 #1 rankings (~39,000 searches/month)
454 Top 3 rankings (~128,000 searches/month)
635 Top 5 rankings (~128,000 searches/month)
1043 Top 10 rankings (~223,000 searches/month)

With these stellar rankings, plus free direct traffic, free organic Google Shopping traffic, and free organic social media traffic the store averages over 8250 visitors per month at no cost. Four of its top 5 traffic sources are completely free!

7. Since its inception 12 years ago (in January of 2013) annual revenue has consistently trended in an upwards pattern. The business has done ~$10 million in revenue over its lifetime, with $1.8 million of that done in 2024 alone.

8. Over the past 4 years (2021 - 2024) the store has averaged $487k in annual gross profits, netting the seller an average of $12,800 per month in Net Profits. Given the nature of the home enhancement products it sells, there is virtually no seasonality making for a steady flow of sales year-round.

9. Despite these impressive numbers, the seller spends just 30 hours per week running the business. This includes sales, customer service, processing orders, booking shipments, managing outsourced service providers, etc.

10. The business is debt free with a fluctuating positive balance of working capital (cash) in the bank at all times.