DTC Compression Socks Brand | $18.7M TTM Rev | $3.7M EBITDA
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Fast-growing women’s compression legwear DTC brand, 72% gross margin
Project Breeze is a fast-growing direct-to-consumer compression legwear brand focused primarily on women aged 50 and over. The business offers comfortable, everyday compression products designed for customers managing swelling, lymphoedema, varicose veins, tired or heavy legs, as well as those seeking support for daily wear and travel.
Launched in August 2024, the business generated approximately $18.7M in TTM net sales and $3.7M in EBITDA through July 2026, representing an approximately 20% EBITDA margin and 72% gross margin. Net sales grew by roughly 263% year over year, while EBITDA increased by approximately 323%.
The company operates through a single Shopify store serving the United States, United Kingdom, Australia, and Canada, with the U.S. representing approximately 75% of sales. Its product offering is differentiated by wider-calf sizing, softer fabrics, and a higher-specification bamboo range that has become the leading product line.
Customer acquisition is driven through Meta, Google, and AppLovin, supported by a large owned audience of more than 216,000 email subscribers and an improving repeat-purchase profile. The business is operated by a remote team of 21 contracted specialists and five agency partners, with documented processes across key functions.
Key growth opportunities include expanding into adjacent foot and leg health products, launching on Amazon and other marketplaces, introducing subscription or replenishment programs, developing SEO and SMS, and entering new customer segments and international markets.
Launched in August 2024, the business generated approximately $18.7M in TTM net sales and $3.7M in EBITDA through July 2026, representing an approximately 20% EBITDA margin and 72% gross margin. Net sales grew by roughly 263% year over year, while EBITDA increased by approximately 323%.
The company operates through a single Shopify store serving the United States, United Kingdom, Australia, and Canada, with the U.S. representing approximately 75% of sales. Its product offering is differentiated by wider-calf sizing, softer fabrics, and a higher-specification bamboo range that has become the leading product line.
Customer acquisition is driven through Meta, Google, and AppLovin, supported by a large owned audience of more than 216,000 email subscribers and an improving repeat-purchase profile. The business is operated by a remote team of 21 contracted specialists and five agency partners, with documented processes across key functions.
Key growth opportunities include expanding into adjacent foot and leg health products, launching on Amazon and other marketplaces, introducing subscription or replenishment programs, developing SEO and SMS, and entering new customer segments and international markets.
About the Business
- Years in Operation
- 2
- Employees
- Full breakdown on the CIM
- Currently Relocatable
- Yes
- Facilities & Assets
- Project Breeze is a fully remote, asset-light e-commerce business with no physical retail locations or in-house fulfillment facilities. Products are manufactured by three suppliers in China, while a third-party logistics network handles storage, picking, packing, and direct-to-customer shipping across its markets.
Key assets included in the sale are the brand and registered trademarks, Shopify storefront, domains, hosting and apps, full customer list, Klaviyo email and SMS database, Meta, Google and AppLovin advertising accounts, analytics properties, social profiles, creative and UGC library, supplier and agency relationships, and documented operating processes. - Market Outlook / Competition
- Project Breeze operates in the compression legwear and wellness apparel market, primarily serving women aged 50 and over who purchase for swelling, lymphoedema, varicose veins, tired or heavy legs, everyday comfort, and travel. The business currently sells through a single Shopify store across the United States, United Kingdom, Australia, and Canada, with the U.S. representing approximately 75% of sales.
Key competitors identified in the materials include Hollow Socks, Wellow, and Viasox. Project Breeze differentiates itself through a comfort-led product offering with wider-calf sizing, softer bamboo fabrics, six size options, and 13 colourways, positioned at a mid-market price point rather than as clinical medical hosiery. - Opportunities for Growth
- Project Breeze has several growth opportunities across products, channels, retention, and geographic expansion. The business can broaden its product range into adjacent foot and leg health products, including additional compression styles, footwear, and topical relief products, increasing AOV and lifetime value.
Other opportunities include launching on Amazon and other marketplaces, introducing subscription or replenishment programs, expanding SEO and SMS marketing, and targeting new customer groups such as younger women, men, healthcare workers, and shift workers. The existing model can also be replicated in additional international markets beyond the U.S., UK, Australia, and Canada.
About the Sale
- Seller Motivation
- Seeking a new challenge and planning to relocate internationally.
- Transition Support
- The founder is prepared to provide 3–6 months of transition support, including approximately three months of hands-on support covering supplier relationships, team introductions, operating processes, and marketing strategy, followed by three months in an advisory capacity. A longer arrangement can also be discussed. Management estimates that a new owner should be comfortable operating the business within 2–3 months, supported by documented processes and the existing contractor team.
- Financing Options
- Looking for buyers with committed capital
Listing Info
- ID
- 2556211
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2556211 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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