Business Description:
The Opportunity
This is a rare chance to acquire a deeply established, asset-heavy e-commerce business specializing in the high-demand truck suspension and modification market. Based in Azusa, CA, the business manufactures and distributes lift kits, wheel spacers, u-bolts, and blocks for nearly every major pickup truck model on the road today.

Strategic Infrastructure & Multi-Channel Reach
The business owns and operates a robust digital ecosystem, providing immediate market saturation across all major platforms:

- Marketplaces: High-visibility presence on Amazon (Prime enabled) and eBay.
- Proprietary Brands: Three established direct-to-consumer websites: AmericanAutomotive.com, RoadfurryLifts.com, and USAmadeLifts.com.
- Platform: Fully integrated Shopify storefronts.

A Legacy Opportunity
The current owner is the brother of the original founder, who established the company's "Made in the USA" reputation. Following his brother’s passing, he stepped in to maintain the family legacy; however, as he does not have an extensive background in e-commerce management, the business is currently underserved from a marketing and operational standpoint.

While this has led to a recent dip in revenue, it has created a "Value-Add" acquisition scenario for the right buyer. The "bones" of the business—the supplier relationships, the 3,000+ SKU potential, and the digital brand equity—remain entirely intact.

Growth & "The Turnaround" Potential
A buyer with experience in SEO, PPC, and Amazon account management can instantly capitalize on the existing solid infrastructure. The drop in revenue is a direct result of a lack of active management, not a lack of market demand. By re-optimizing top-selling items and re-engaging the customer base, a new owner can quickly restore the business to its historic high-water marks.

What’s Included:

- Inventory: ~$100,000 in high-turnover stock (available separately or negotiated).
- Equipment (FF&E): Forklift, pallet jacks, metal industrial shelving, and full office/fulfillment setup.
- Staff: 3 experienced employees who handle e-commerce management and warehouse fulfillment.
- Transition: The current owner is dedicated to his brother's legacy and will provide "A to Z" training to ensure the perfect buyer succeeds.