E-Commerce Retailer of Pool & Outdoor Products

Asking PriceNot Disclosed

Cash Flow
Not Disclosed

EBITDA$1,743,000

Gross Revenue$34,529,000

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

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E-Commerce Retailer of Pool & Outdoor Products


Asking PriceNot Disclosed

Cash Flow
Not Disclosed

EBITDA$1,743,000

Gross Revenue$34,529,000

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

Business Description
Description:
The Company is primarily a business-to-consumer (B2C) online retailer offering high-end pool and spa products, saunas, automotive care, lawn care equipment, and outdoor goods. The Company sells its products through various online platforms, with additional in-person retail and maintenance & installation services provided via a physical storefront. In 2024, the Company's owners acquired another entity that performs pool-building and is expected to be included in the sale of the Company.

Key Aspects:
• In 2024, 98% of the Company’s revenue was generated through e-commerce channels, with the remaining 2% coming from its physical retail location.
• From 2022 to 2024, the Company's revenue grew at a compound annual growth rate (CAGR) of 18.1%.
• Management estimates the Company's inventory value to be approximately $2-3M at any one time.
• The Company holds limited authorized dealer status for several brands.
• Products are listed on the Company website, as well as several third-party sites, including Amazon, Walmart, and eBay.
• Management expects the Company's two physical retail locations to produce 5% of revenue in 2025.

Opportunities:
• Capitalize on the Company's recent acquisition to bring local pool building services in-house and grow the Company's profit margins.
• Expand product lines to support continued growth and enhance customer offerings.
• Increase recurring revenue by converting pool installation customers into ongoing service clients.
• Develop additional exclusive brand affiliations to strengthen the Company’s online presence and differentiation.
• Leverage the Company's 2024 designation as a TORO and Bad Boy Mowers dealer to grow the Company's image and services in the backyard amenities and products market.

Headquartered:
• Northeast, US

Current Markets:
• The Company primarily serves the pool and spa market, with additional offerings in the automotive care and backyard power equipment segments, reaching customers throughout the US.

Real Estate:
• The Company operates from two locations, a 14,000 sq. ft. location and a 1,200 sq. ft. location, each owned by unrelated third parties.
• Management notes that the leases may be transferred to new ownership.

Shareholder Ownership:
• The Company is owned by two partners who would like to pursue other unrelated ventures.
• The owners are open to a variety of deal structures and are available to remain with the Company for a predetermined period to facilitate a smooth transition to new ownership.
Listing Info
ID
2369617
Listing Views
213
Attached DocumentsAttachment Disclaimer

Teaser_v_2_BN000062358_E_Commerce_Retailer_of_Pool_Outdoor_Products.pdf


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Business Listed by: Sean Fechtmann Benchmark International

Listing ID: 2369617 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.