Description:
The Company is primarily a business-to-consumer (B2C) online retailer offering high-end pool and spa products, saunas, automotive care, lawn care equipment, and outdoor goods. The Company sells its products through various online platforms, with additional in-person retail and maintenance & installation services provided via two physical storefronts. In 2024, the Company's owners acquired another entity that performs pool-building and is expected to be included in the sale of the Company.

Key Aspects:
• In 2025, 97.4% of the Company’s revenue was generated through ecommerce channels, with the remaining 2.6% coming from its physical retail location.
• From 2022 to 2025, the Company's revenue grew at a compound annual growth rate (CAGR) of 16.9%.
• Management estimates on-hand inventory value at approximately $2-3M at any given time.
• The Company holds limited authorized dealer status for several brands, enabling it to offer premium products backed by manufacturer support.

Opportunities:
• Capitalize on the Company's recent acquisition to bring local pool building services in-house and grow the Company's profit margins.
• Increase recurring revenue by converting pool installation customers from pool building services entity into ongoing service clients for the Company.
• Utilize the expanded footprint from the new location and addition of trailer sales to increase market share in the outdoor products market, both organically and through targeted acquisitions.
• Develop additional exclusive brand affiliations to strengthen the Company’s online presence and differentiation.
• Leverage the Company's designation as a TORO, Bad Boy Mowers, Bobcat, Ariens, and Gravely dealer to grow the Company's image and services in the backyard amenities and products market.

Headquartered:
• Northeast, US

Current Markets:
• The Company primarily serves the pool and spa market, with additional offerings in the automotive care and backyard power equipment segments, reaching customers throughout the US.

Real Estate:
• The Company operates from two locations totaling 14,800 sq. ft., each owned by an affiliated party.
• The facilities are not expected be included in the sale of the Company, though management is open to entering into long-term lease agreements with new ownership.

Shareholder Objectives:
• The Company is owned by two partners with a 65%/35% split, who would like to pursue other unrelated ventures.
• The owners are open to a variety of deal structures and are available to remain with the Company for a predetermined period to facilitate a smooth transition to new ownership.