Ecom Supplement Brand Shopify Amazon with MRR
Deal ID: LOJL22

Overview: This is a fast-scaling, digitally native supplement brand specializing in organ-based formulations positioned for mainstream health consumers. The company has successfully transitioned from a single-product SKU into a diversified portfolio of custom blends targeting high-demand wellness categories. Its growth has been fueled by a strong subscription engine, omni-channel distribution, and a highly optimized paid acquisition strategy supported by AI-driven creative production. The business operates with a lean, fully remote structure supported by agencies and offshore creative teams, allowing for rapid execution and minimal operational overhead. With strong customer retention, diversified revenue streams, and established platform compliance across major channels, the company has built a durable and scalable foundation.

Purchase Price: $7M + Inventory
Note: $6.5M cash at close required
Estimated Inventory Value: $400K
TTM Revenue: ~$18.7M
TTM EBITDA: ~$2.25M
Repurchase Rate: ~45%, Roughly 32k active customers on monthly subscription
Gross Margins: 85%+, Email Subscribers: 70K
Industry: Health & Wellness / Supplements (eCommerce)
Business Model: Shopify (~83%) + Amazon (~17%),
Years in Business: ~2.5 Years
Operational Structure: Fully Remote, Agency-Supported

Growth Opportunities: Significant upside exists through continued product expansion into adjacent wellness categories using the proven “hero ingredient” framework, with estimated potential to increase total revenue by 25–40%. International markets remain under-optimized, presenting a 15–20% revenue lift through localization and logistics improvements. Enhancing checkout infrastructure and upsell flows could drive a 15–25% increase in AOV and LTV. Additionally, expanding underpenetrated SKUs onto marketplaces, like Tiktok and increasing allowable CAC to scale paid acquisition could unlock substantial MRR growth. These initiatives, combined with existing brand equity and infrastructure, position the business for continued rapid expansion.

Exit Advisor Takeaway: This opportunity stands out due to its strong subscription base, high margins (85%+), and attractive LTV:CAC ratio (3:1), all of which support aggressive, profitable scaling. The combination of recurring revenue, diversified channels (DTC + Amazon), and AI-leveraged operations creates a highly attractive, semi-passive investment profile. Defensibility is reinforced through brand IP, review moats, and platform history. For buyers seeking a turnkey, high-growth asset with strong cash flow visibility and expansion levers, this represents a compelling acquisition.