Ecommerce Exercise Equipment Co. Revolutionizing the Fitness Industry!

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Business Description

Global Wired Advisors has been retained by a rapidly growing online e-commerce company in the compact exercise equipment industry, to seek a sale of the business.

The Company sells a unique under-desk exercise product through Amazon, the Company’s website and select resellers. The product comes in two similar models, but one has a larger LCD display and adjustable legs. The Company sells another compact product which can be used as an arm powered tabletop exerciser, simply by adding the Company’s ergonomic hand pedals. Later this year the Company will be selling an under-desk elliptical trainer as well as a more compact version of its popular under-desk exercise product. The Company offers a number of different accessories for all of its exercisers to ensure proper fit and optimal performance.

The Company’s target market includes all people in the workplace who want to burn additional calories, decrease sedentary time and avoid metabolic disease (‘sitting disease’). It also includes elementary and middle school aged children who fidget. Nursing homes, hospitals and physical therapists are also in the Company’s target market, along with anyone who wants to exercise at home while watching television. The Company’s key demographic is very wide, aged 12 to 80 years old, and largely contains individuals who need a unique exercise alternative. Consumers are equally male or female.

Since the Company’s founding in 2005 with one interactive product designed for use with online gaming, it has grown into one of the largest providers of compact exercise equipment worldwide. The Company’s main products and related accessories have all been designed and created in-house by the owner. The Company has built a brand with a loyal following by building quality products that both serve a very useful purpose and look great. The Company is a leader in the compact exercise equipment space and has developed strong brand recognition which can be leveraged by a new owner to increase global market share.

This company is currently operated out of the U.S. Midwest but could be run from anywhere in the world. THE OWNER CURRENTLY ONLY SPENDS APPROXIMATELY 20 HOURS PER WEEK MANAGING THE BUSINESS.

This transaction is eligible for SBA financing for qualified buyers.

Please review the attached Teaser for more information. Upon the completion of an NDA, which is attached to the back of the Teaser, prospective Buyers will be provided with the complete confidential Offering Memorandum for the transaction.

About the Business

Charlotte, North Carolina
Year Established:
Number of Employees:
Warehouse space is leased in the U.S. Midwest, but could be located anywhere in the world.
Market Outlook/
Competition exists, but the demand for exercise products is growing at a very fast pace around the globe. The company is currently a brand leader for compact exercise equipment, and can use their product awareness with customers to pick up additional market share.
Growth & Expansion:
Tremendous sales growth opportunity given recent product development effort.
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About the Sale

Reason For Selling:
The Seller is very flexible and is willing to work with a new owner to ensure that any transition goes smoothly.
Seller Financing:

Listing Info

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  Teaser_Health (352 KB)

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Business Listed by

Joe Hogg

Global Wired Advisors

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Sponsoring Broker:

Jason Somerville
Global Wired Advisors

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