Founded in 1996, Cayucos Surf Company is a beloved, long-standing retail surf and lifestyle store located in the heart of Cayucos, California. For nearly 30 years, the shop has been a cornerstone of this iconic Central Coast beach town—serving generations of locals and welcoming visitors from around the world. The store’s reputation is built on authenticity, community connection, and a curated collection of apparel, accessories, surf gear, footwear, hats, gifts, home goods, and coastal lifestyle merchandise that reflects the spirit of Cayucos.

Situated on bustling Ocean Avenue, just steps from the beach and pier, the store benefits from year-round foot traffic, strong tourist activity, and a loyal local customer base. The space features inviting, beach-inspired décor, organized merchandising, and a layout that maximizes the customer experience. Over the decades, Cayucos Surf Company has cultivated long-term vendor relationships, exclusive product lines, and trusted consignment partnerships, helping maintain consistent inventory flow and strong seasonal performance.

In addition to the physical storefront, the business includes a growing e-commerce platform and active social media channels that extend the brand well beyond Cayucos. These digital components offer valuable growth potential for a new owner who wants to expand online sales, broaden marketing reach, or introduce additional product categories.

A major advantage of this business is the security and value of its long-term commercial lease. The shop holds a solid 20-year lease that began in 2022, with a five-year review period, offering stability in a high-demand coastal retail market where long leases are rare. Discussions with the landlord are available for serious buyers, allowing for a smooth transition.

Operations are streamlined and well-documented, with reliable staff, clear systems for inventory management, point-of-sale processes, vendor ordering, consignment tracking, and seasonal merchandising. The business has a strong brand identity and recognizable logo, consistent community engagement, and a respected presence built over three decades.

Cayucos Surf Company is a turnkey opportunity with deep roots, strong revenue potential, and emotional value within the community. Buyers gain an established brand with nearly 30 years of goodwill, a prime downtown location, online expansion opportunities, and the chance to carry forward a meaningful legacy in one of California’s most charming beach towns. For entrepreneurs, lifestyle-focused buyers, or experienced retailers looking for a stable, enjoyable, coastal business, this is a rare offering that blends profitable operations with the beauty and energy of the Cayucos shoreline.