Established Boulder Ski & Tuning Shop — Year over Year Growth 50%+
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Turn-key ski and outdoor rental business in Boulder, Colorado — one of the
country's top outdoor recreation markets. Established in 2005, this shop has
served Boulder's ski community for 20 years and is now hitting its stride
with 51% year-over-year revenue growth under current ownership.
THE BUSINESS
This is a service-first operation with four revenue streams that work
year-round:
- Ski & snowboard tuning (36% of revenue) — high-margin expert services
including race prep, edge work, base grinding, and Phantom glide treatments.
This is the engine of the business. Customers come back every season.
- Retail (40%) — skis, boots, bindings, helmets, and accessories from Atomic,
Volkl, Rossignol, and POC. Strong vendor relationships with authorized
dealer status.
- Seasonal leases (12%) — 110+ customers rent ski packages for the full
season. Recurring revenue with high retention.
- Summer water rentals (12%) — tubes, kayaks, SUPs, and life jackets for
Boulder Creek and nearby rivers. This revenue stream was built from zero and
now generates $43K annually, making this more than just a ski shop.
THE NUMBERS
$341K gross revenue (2025), up 51% from prior year. 2026 is pacing another
20-35% higher. The business runs on 5 part-time seasonal employees and the
owner. Blended gross margins are strong — services run 85-90%, rentals 80%,
and the overall mix produces healthy cash flow on $308K net revenue.
The shop operates from a 5,000 sq ft near Pearl Street with a dedicated
tuning workshop, retail floor, and storage. Lease is $5,500/month,
transferable, with renewal available.
WHY THIS BUSINESS
Most ski shops are retail-dependent and seasonal. This one is different:
1. Service revenue is the core — tuning has almost no COGS and customers
return every year
2. Summer revenue eliminates the dead months — Boulder Creek tubing runs May
through September
3. Digital presence is a real asset — the website ranks for 1,489 keywords on
Google, drives 46K+ annual visitors, and generates $5K/month in organic
traffic value that a buyer inherits
4. The customer base is built — 4,400 profiles, 110 active lease customers,
25% returning customer rate, and a 4.8-star Google rating with 124 reviews
5. Staff is trained and in place — the business runs day-to-day without the
owner on the floor
GROWTH OPPORTUNITIES
Online sales are currently just 9% of revenue — massive untapped channel.
Guided creek adventures at $100/head are ready to launch. University
partnerships with CU Boulder (30,000 students) are unexplored. Corporate
team-building packages for Boulder's tech companies. Sundance Film Festival
ski rental packages for visiting film industry professionals.
The infrastructure is built, the brand is established, and the growth
trajectory is clear. This business is ready for an owner who wants to live in
one of America's best mountain towns and run a profitable outdoor shop.
country's top outdoor recreation markets. Established in 2005, this shop has
served Boulder's ski community for 20 years and is now hitting its stride
with 51% year-over-year revenue growth under current ownership.
THE BUSINESS
This is a service-first operation with four revenue streams that work
year-round:
- Ski & snowboard tuning (36% of revenue) — high-margin expert services
including race prep, edge work, base grinding, and Phantom glide treatments.
This is the engine of the business. Customers come back every season.
- Retail (40%) — skis, boots, bindings, helmets, and accessories from Atomic,
Volkl, Rossignol, and POC. Strong vendor relationships with authorized
dealer status.
- Seasonal leases (12%) — 110+ customers rent ski packages for the full
season. Recurring revenue with high retention.
- Summer water rentals (12%) — tubes, kayaks, SUPs, and life jackets for
Boulder Creek and nearby rivers. This revenue stream was built from zero and
now generates $43K annually, making this more than just a ski shop.
THE NUMBERS
$341K gross revenue (2025), up 51% from prior year. 2026 is pacing another
20-35% higher. The business runs on 5 part-time seasonal employees and the
owner. Blended gross margins are strong — services run 85-90%, rentals 80%,
and the overall mix produces healthy cash flow on $308K net revenue.
The shop operates from a 5,000 sq ft near Pearl Street with a dedicated
tuning workshop, retail floor, and storage. Lease is $5,500/month,
transferable, with renewal available.
WHY THIS BUSINESS
Most ski shops are retail-dependent and seasonal. This one is different:
1. Service revenue is the core — tuning has almost no COGS and customers
return every year
2. Summer revenue eliminates the dead months — Boulder Creek tubing runs May
through September
3. Digital presence is a real asset — the website ranks for 1,489 keywords on
Google, drives 46K+ annual visitors, and generates $5K/month in organic
traffic value that a buyer inherits
4. The customer base is built — 4,400 profiles, 110 active lease customers,
25% returning customer rate, and a 4.8-star Google rating with 124 reviews
5. Staff is trained and in place — the business runs day-to-day without the
owner on the floor
GROWTH OPPORTUNITIES
Online sales are currently just 9% of revenue — massive untapped channel.
Guided creek adventures at $100/head are ready to launch. University
partnerships with CU Boulder (30,000 students) are unexplored. Corporate
team-building packages for Boulder's tech companies. Sundance Film Festival
ski rental packages for visiting film industry professionals.
The infrastructure is built, the brand is established, and the growth
trajectory is clear. This business is ready for an owner who wants to live in
one of America's best mountain towns and run a profitable outdoor shop.
About the Business
- Years in Operation
- 21
- Employees
- 5 Part-time
Winter & Summer Seasonal - Facilities & Assets
- 5,000 sq ft shop with dedicated tuning workshop, retail floor, and storage.
Includes professional ski tuning equipment (~$70K replacement value): Wintersteiger
edge grinder, Wintersteiger base grinder, infrared wax system, multiple
tuning benches, binding test equipment, and hand tools. Summer fleet includes
tubes, inflatable kayaks, SUPs, life jackets, and accessories. Full Shopify
POS system with integrated e-commerce. Established website ranking for 1,489
keywords on Google with $5K/mo organic traffic value. - Market Outlook / Competition
- Boulder, CO is an affluent outdoor recreation market with 105,000 residents
and 30,000+ CU students. 2-3 competing ski shops in town — primary competitor
is Crystal Ski Shop. This business differentiates through expert race-level
tuning services (36% of revenue), seasonal lease programs (12%), and summer
water rentals (12%). Boulder Creek tubing season (May-Sep) provides
counter-seasonal revenue most ski shops lack. Market growing steadily —
Boulder population up 8% since 2020. - Opportunities for Growth
- The Sundance Film Festival is relocating to Boulder in 2027. The 10-day
festival brings 70,000+ attendees every January — peak ski season. This
business is already equipped with adult ski and snowboard rental packages and
is positioned to capture significant rental revenue from festival visitors
who want to hit the slopes. January is already the highest-revenue month of
the year. Sundance in Boulder is a once-in-a-generation tailwind for this
business.
Online sales are only 9% of revenue — major untapped channel. Summer rental
revenue built from zero to $43K in one year with room to expand into guided
creek adventures ($100/head premium tier). Seasonal lease program has hundreds of
active customers with high retention. SEO dominance in tubing/water keywords
positions the business to capture growing summer tourism. Additional
opportunities: expanded retail (boots, accessories), corporate team building
packages, university partnerships.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 3,200
- Rent
- $5,500.00 per month
About the Sale
- Seller Motivation
- Family obligations require relocation. Business is thriving and growing.
- Transition Support
- Owner available for 30-day hands-on transition covering tuning operations,
vendor relationships (Atomic, Volkl, Rossignol, POC), seasonal lease program
management, and summer rental operations. 5 trained part-time staff in place
for tuning and POS — team is familiar with all workflows. Shopify POS and
e-commerce fully operational. Klaviyo email marketing system with 4,400
customer profiles. All supplier accounts and relationships transfer with the
business. - Financing Options
- SBA eligible. Seller open to reasonable transition terms.
Listing Info
- ID
- 2336001
- Listing Views
- 38
Listing ID: 2336001 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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