Established Boutique Pilates Studio in New Zealand

Asking Price$300,000

Cash Flow

EBITDA$214,700

Gross Revenue$375,000

InventoryNot Disclosed

FF&E$65,000
Included in asking price
Top Floor Studio
Top Floor Studio
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Established Boutique Pilates Studio in New Zealand


Asking Price$300,000

Cash Flow

EBITDA$214,700

Gross Revenue$375,000

InventoryNot Disclosed

FF&E$65,000
Included in asking price
Business Description
Owner/Operator Pilates Studio for sale 20yrs of consistent growth
ESTABLISHED BOUTIQUE PILATES STUDIO - ROTORUA, NEW ZEALAND

This thriving boutique Pilates studio represents an exceptional opportunity to acquire a well-established wellness business in the heart of New Zealand's premier tourist destination. Operating successfully since 2006, Pilates Focus has built an enviable reputation as Rotorua's original Pilates studio.

FINANCIAL PERFORMANCE:
• Annual Revenue: $375,000
• Cash Flow (SDE): $202,000
• EBITDA: $214,700
• Strong 20-year growth trajectory
• Consistent profitability with loyal customer base

BUSINESS OVERVIEW:
This owner-operated studio offers comprehensive Pilates services including personalized program sessions, group Mat classes, Reformer sessions, small apparatus training, and Barre classes. The business benefits from an extremely loyal client base built through word-of-mouth referrals and professional healthcare partnerships.

LOCATION ADVANTAGES:
Situated in Rotorua, a world-renowned tourist hub famous for thermal spas, pristine lakes, native forests, and outdoor adventures. The central North Island location attracts both locals and international visitors seeking wellness services.

COMPETITIVE POSITION:
• First Pilates studio established in Rotorua
• Strong referral relationships with physiotherapists and medical practices
• Unique offering of both group and personalized sessions
• Established reputation built over two decades

GROWTH OPPORTUNITIES:
• Untapped digital marketing potential
• Social media expansion possibilities
• Tourist market development
• Additional service offerings
• Increased class capacity

OPERATIONAL Details:
• FF&E Value: $65,000
• Monthly Lease: $3,460 (expires November 2026)
• Comprehensive training and transition support included
• Flexible financing options available

The retiring owners, after 25+ years in the industry, offer extensive transition support to ensure seamless handover of systems, staff, and client relationships. This turnkey operation is ideal for passionate wellness professionals ready to take an established business to new heights.

With minimal marketing efforts required historically due to strong word-of-mouth reputation, new owners have significant opportunity to expand through modern marketing strategies while maintaining the studio's boutique, personalized approach that clients value.
About the Business
Years in Operation
20
Employees
3 (2 Full-time, 1 Part-time)
3 staff working year round with 3 weeks holiday at Christmas
Facilities & Assets
Pilates Focus Studios sits in the CBD of Rotorua New Zealand.
It hosts 2 studios and 2 treatment rooms. There are shower/ toilet and change room facilities. The lease on this iconic building is a renewable 3x3 yearly lease
Studio 1 is kitted out with ballet barres & mirrors and a variety of small apparatus: (12 Pilates balls, yoga blocks free weights, Freeform discs, rollers, resistancd bands). We operate group classes in this space with a maximum of 12 clients. The space has two change rooms and a bathroom/toilet.
We operate predomiantly personalised program sessions out of Studio.
We have 6 x Balance Body Allegro reformers, 1 x Balnced Body Trapeze table, two combo chairs, 3 small barrels, 1 x TRX, 2 x free weight racks 1kg to 25 kg and selection of fitballs and a concept 2 rowing machine.
This Studio has Male and female change rooms/ toilets and showers..
We have a reception desk and use Bookings Essential software that allows clients to book in and out of sessions on line.
Market Outlook / Competition
We are the originals in Rotorua
We share referrals with other established physiotherapist and medical practices.
New reformer franchises have just come to town but they only offer group reformer classes exclusively. We are a dedicated Pilates studio offering both group and personalised program sessions.
Opportunities for Growth
The business has an extremely well established and loyal client base. We have not needed to actively advertise for some years relying almost exclusively on word of mouth. There is excellent growth potential for new owners who want to develop a marketing strategy.
Real Estate
Owned or Leased
Leased
Rent
$3,460.00 per month
Lease Expiration
11/24/2026
About the Sale
Seller Motivation
Retirement. We built Pilates Focus from ground up & want to pass this legacy on
Transition Support
We can offer a bridging period of an agreed period of time with new buyers to ensure on site training of management systems, staff and client introductions for a smooth and profitable transition
Financing Options
We are prepared to offer a shareholder buy in arrangement over a 6-12 mth period
Listing Info
ID
2520456
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Business Listed by: Barry Bird

Listing ID: 2520456 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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