Established Boutique Pilates Studio in New Zealand
Business Description
Owner/Operator Pilates Studio for sale 20yrs of consistent growth
ESTABLISHED BOUTIQUE PILATES STUDIO - ROTORUA, NEW ZEALAND
This thriving boutique Pilates studio represents an exceptional opportunity to acquire a well-established wellness business in the heart of New Zealand's premier tourist destination. Operating successfully since 2006, Pilates Focus has built an enviable reputation as Rotorua's original Pilates studio.
FINANCIAL PERFORMANCE:
• Annual Revenue: $375,000
• Cash Flow (SDE): $202,000
• EBITDA: $214,700
• Strong 20-year growth trajectory
• Consistent profitability with loyal customer base
BUSINESS OVERVIEW:
This owner-operated studio offers comprehensive Pilates services including personalized program sessions, group Mat classes, Reformer sessions, small apparatus training, and Barre classes. The business benefits from an extremely loyal client base built through word-of-mouth referrals and professional healthcare partnerships.
LOCATION ADVANTAGES:
Situated in Rotorua, a world-renowned tourist hub famous for thermal spas, pristine lakes, native forests, and outdoor adventures. The central North Island location attracts both locals and international visitors seeking wellness services.
COMPETITIVE POSITION:
• First Pilates studio established in Rotorua
• Strong referral relationships with physiotherapists and medical practices
• Unique offering of both group and personalized sessions
• Established reputation built over two decades
GROWTH OPPORTUNITIES:
• Untapped digital marketing potential
• Social media expansion possibilities
• Tourist market development
• Additional service offerings
• Increased class capacity
OPERATIONAL Details:
• FF&E Value: $65,000
• Monthly Lease: $3,460 (expires November 2026)
• Comprehensive training and transition support included
• Flexible financing options available
The retiring owners, after 25+ years in the industry, offer extensive transition support to ensure seamless handover of systems, staff, and client relationships. This turnkey operation is ideal for passionate wellness professionals ready to take an established business to new heights.
With minimal marketing efforts required historically due to strong word-of-mouth reputation, new owners have significant opportunity to expand through modern marketing strategies while maintaining the studio's boutique, personalized approach that clients value.
This thriving boutique Pilates studio represents an exceptional opportunity to acquire a well-established wellness business in the heart of New Zealand's premier tourist destination. Operating successfully since 2006, Pilates Focus has built an enviable reputation as Rotorua's original Pilates studio.
FINANCIAL PERFORMANCE:
• Annual Revenue: $375,000
• Cash Flow (SDE): $202,000
• EBITDA: $214,700
• Strong 20-year growth trajectory
• Consistent profitability with loyal customer base
BUSINESS OVERVIEW:
This owner-operated studio offers comprehensive Pilates services including personalized program sessions, group Mat classes, Reformer sessions, small apparatus training, and Barre classes. The business benefits from an extremely loyal client base built through word-of-mouth referrals and professional healthcare partnerships.
LOCATION ADVANTAGES:
Situated in Rotorua, a world-renowned tourist hub famous for thermal spas, pristine lakes, native forests, and outdoor adventures. The central North Island location attracts both locals and international visitors seeking wellness services.
COMPETITIVE POSITION:
• First Pilates studio established in Rotorua
• Strong referral relationships with physiotherapists and medical practices
• Unique offering of both group and personalized sessions
• Established reputation built over two decades
GROWTH OPPORTUNITIES:
• Untapped digital marketing potential
• Social media expansion possibilities
• Tourist market development
• Additional service offerings
• Increased class capacity
OPERATIONAL Details:
• FF&E Value: $65,000
• Monthly Lease: $3,460 (expires November 2026)
• Comprehensive training and transition support included
• Flexible financing options available
The retiring owners, after 25+ years in the industry, offer extensive transition support to ensure seamless handover of systems, staff, and client relationships. This turnkey operation is ideal for passionate wellness professionals ready to take an established business to new heights.
With minimal marketing efforts required historically due to strong word-of-mouth reputation, new owners have significant opportunity to expand through modern marketing strategies while maintaining the studio's boutique, personalized approach that clients value.
About the Business
- Years in Operation
- 20
- Employees
- 3 (2 Full-time, 1 Part-time)
3 staff working year round with 3 weeks holiday at Christmas - Facilities & Assets
- Pilates Focus Studios sits in the CBD of Rotorua New Zealand.
It hosts 2 studios and 2 treatment rooms. There are shower/ toilet and change room facilities. The lease on this iconic building is a renewable 3x3 yearly lease
Studio 1 is kitted out with ballet barres & mirrors and a variety of small apparatus: (12 Pilates balls, yoga blocks free weights, Freeform discs, rollers, resistancd bands). We operate group classes in this space with a maximum of 12 clients. The space has two change rooms and a bathroom/toilet.
We operate predomiantly personalised program sessions out of Studio.
We have 6 x Balance Body Allegro reformers, 1 x Balnced Body Trapeze table, two combo chairs, 3 small barrels, 1 x TRX, 2 x free weight racks 1kg to 25 kg and selection of fitballs and a concept 2 rowing machine.
This Studio has Male and female change rooms/ toilets and showers..
We have a reception desk and use Bookings Essential software that allows clients to book in and out of sessions on line. - Market Outlook / Competition
- We are the originals in Rotorua
We share referrals with other established physiotherapist and medical practices.
New reformer franchises have just come to town but they only offer group reformer classes exclusively. We are a dedicated Pilates studio offering both group and personalised program sessions. - Opportunities for Growth
- The business has an extremely well established and loyal client base. We have not needed to actively advertise for some years relying almost exclusively on word of mouth. There is excellent growth potential for new owners who want to develop a marketing strategy.
Real Estate
- Owned or Leased
- Leased
- Rent
- $3,460.00 per month
- Lease Expiration
- 11/24/2026
About the Sale
- Seller Motivation
- Retirement. We built Pilates Focus from ground up & want to pass this legacy on
- Transition Support
- We can offer a bridging period of an agreed period of time with new buyers to ensure on site training of management systems, staff and client introductions for a smooth and profitable transition
- Financing Options
- We are prepared to offer a shareholder buy in arrangement over a 6-12 mth period
Listing Info
- ID
- 2520456
- Listing Views
Listing ID: 2520456 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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