Established Business with Real Estate Included
Business Description
There are places that simply exist and then there are places that become part of a community's story. For over 30 years, Strawberry Fields / World Harvest Foods has been just that. An Urbana landmark rooted in nourishment, connection, and care. Generations have walked through its doors in the heart of Downtown, just minutes from the vibrant energy of the University of Illinois Urbana-Champaign, to find not just food, but a sense of belonging. Now, this cherished space is ready for its next chapter. Set on more than three-quarters of an acre of prime General Commercial land, this free-standing property offers nearly 10,000 square feet of thoughtfully designed, modern space, ready for a new vision while honoring the legacy it holds. Inside, you'll find a facility built to support abundance: expansive refrigeration for fresh cheeses and olives, generous frozen storage, a full bakery and kitchen, and curated aisles filled with organic, natural, and international foods that reflect cultures from around the world. The space flows into a warm and welcoming cafe serving organic, vegan, and Middle Eastern cuisine alongside signature baked goods and desserts. It's a place where conversations linger, friendships grow, and community is built over shared meals. Beyond its current use, the opportunity here is expansive. Continue its legacy as a beloved market, reimagine it as a new concept, or transform the building into a multi-tenant space. Its layout and location make it ideal for a variety of ventures. Originally offered at $2.5 million, this remarkable property is now available at $1.3 million. The business name, fixtures, and inventory are included in the price. This is more than a property, it's an invitation to steward a space that has meant so much to so many. Schedule your private showing today, and come experience the heart of it for yourself.
About the Business
- Years in Operation
- 30
- Employees
- 6 (4 Full-time, 2 Part-time)
- Facilities & Assets
- Well-established retail/commercial location in a highly visible Urbana corridor near the University of Illinois campus. The property includes approximately 10,000 SF with dedicated retail/display space, storage areas, office space, restroom facilities, and on-site parking/loading access. Existing fixtures, shelving, refrigeration/equipment, and other business-related assets are included in the sale. Strong traffic counts and excellent accessibility add long-term value to the location.
- Website
- https://worldharvestfoods.com/strawberry-fields/
- Market Outlook / Competition
- Located in the heart of Urbana-Champaign, the business benefits from a diverse customer base including local residents, university students, faculty, professionals, and visitors. The area continues to see stable demand driven by the University of Illinois Urbana-Champaign and surrounding residential/commercial growth. The business has established community recognition and operates in a niche with loyal repeat clientele.
- Opportunities for Growth
- Significant opportunity exists to expand product offerings, online sales, catering/delivery services, extended operating hours, marketing outreach, and community partnerships. The location and layout also provide flexibility for additional revenue streams or future redevelopment opportunities.
Real Estate
- Owned or Leased
- Owned
- Included in asking price
- Building Sq. Ft.
- 10,000
About the Sale
- Seller Motivation
- Seller is pursuing retirement.
- Transition Support
- Seller is willing to provide a reasonable transition period to assist the new owner with operations, vendor introductions, inventory systems, and general business continuity to ensure a smooth handoff.
Listing Info
- ID
- 2475816
- Listing Views
- 16
Business Location
Listing ID: 2475816 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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