Business Overview
This is an established upscale specialty cocktail bar known for high-quality signature drinks, an extensive whiskey and Mexican spirits selection, and curated craft beers. The atmosphere is contemporary yet approachable, attracting both locals and business travelers. After more than a decade in operation, it has become a fixture in its regional market.

History & Positioning
The business was created to bring big-city cocktail culture to a growing market. From inception, it quickly became a staple in the local bar scene and remains the standard-setter for similar concepts. Its longevity and loyal customer base have created trusted brand recognition and repeat traffic.

Performance & Resiliency
The biggest setback came during pandemic shutdowns; however, grant and PPP funding allowed the business to survive, recover, and return to pre-pandemic numbers. Long-term employee retention, consistent product quality, exceptional service, and tight inventory control have reinforced profitability in a region known for workforce turnover.

Operations & Strengths
The bar maintains a loyal regular base, strong online reviews, and a reputation for creativity, consistency, and product knowledge. Staff tenure contributes to a reliable guest experience, and the inventory system is highly accurate—allowing full counts in minutes with minimal loss, far outperforming industry norms.

Growth Opportunities
Despite strong performance, the business currently operates only five days per week, eight hours per day. Extending hours, adding additional days, and remaining open until 2 a.m. could significantly increase revenue. Building an on-site kitchen would add incremental sales and likely boost wine purchases. Continued alignment with national cocktail trends keeps demand fresh.

Competitive Landscape
Competition exists from small specialty bars, restaurants with cocktail programs, and seasonal outdoor venues. However, most competitors do not sustain seasonal cocktail menus, staff consistency, or experience-driven programs. Industry-wide, younger demographics increasingly value experiences, and the business has responded successfully with trivia, workshops, bingo, and special events.

Customer Profile & Marketing
The core demographic is 25–45, business-professional, split evenly by gender. Marketing is managed thoughtfully through social media and well-known local promotional outlets. The business also utilizes an updated website for menus, event promotion, and booking corporate happy hours and private parties.

Competitive Advantages
– Nearly 13 years of brand equity
– Strong staff retention and training
– Consistency in cocktail execution
– Lower prices than perceived, often below local competitors
– Efficient POS technology and handheld terminals
– Tightly monitored costs with minimal product loss

Weaknesses vs. Competition
Limited operating hours and lack of in-house food service.

Financial Management
A dedicated bookkeeper handles payroll and monthly P&L statements. Ownership manages licensing, billing, and oversight. There are no outstanding lawsuits or short-term debt burdens; all customers pay at time of service.

Licensing & Staffing
A state mixed-beverage license and local alcohol permit are required. All staff are certified. Key employees (GM and assistant manager) are highly valuable and willing to assist in transition or training.

Reason for Sale
Ownership is transitioning to new opportunities, goals, and locations.

Financial Trends
Revenue has been consistently stable with growth outside of pandemic years. Training focus, low inventory loss, and long-term management increase profitability and reduce errors.

Technology & Assets
POS terminals and handheld devices streamline service and reduce payroll needs. Equipment such as coolers are older but functional; newer installations include the ice machine, dish machine, bar top, and back bar. Annual capital improvements average roughly $10,000.