Turnkey craft and hobby ecommerce brand with 18+ years of market presence, 123,000+ active email subscribers, two federally registered trademarks, and $147K of inventory at cost — all included.

Craft Direct is an established direct-to-consumer ecommerce brand selling craft supplies, scrapbooking tools, paper goods, embossing equipment, and accessories through a fully built Shopify storefront. The business has been operating since 2007 and carries relationships with top-tier craft industry vendors including Sizzix, Doodlebug, Echo Park, and Simple Stories.

This is an asset-rich opportunity. The buyer acquires:

A proven customer base. The business maintains a combined email list of 123,152 unique active subscribers across two platforms (Klaviyo and Springbot) with exceptional engagement — open rates of 52–74% versus the 20–25% industry average. This audience is warm, responsive, and currently under-monetized. No automated email flows (welcome series, abandoned cart, win-back sequences) have been deployed — meaning a buyer with basic email marketing experience can unlock immediate revenue from day one.

Two federally registered trademarks. The Craft Direct service mark (USPTO Reg. #5314487) and the Cgull trademark (USPTO Reg. #3752221) are both live, registered on the Principal Register, and maintained. The Cgull mark has achieved incontestability status. Both marks transfer with the sale.

A stocked catalog. Approximately $147,000 of inventory at cost is included in the asking price, covering 5,000+ active SKUs across major craft brands plus the Cgull private label line. Inventory is warehoused and ready to ship.

A Shopify-powered storefront. The business runs on Shopify with established product pages, category structure, customer accounts, and order processing workflows. Total subscription overhead is approximately $4,800/year and declining.

18+ years of brand equity. Craft Direct has been operating in the online craft supply space since 2007. That history translates into organic search equity, vendor trust, supplier relationships, and a customer base built over nearly two decades.

Revenue and margin profile. The business generated $418,000 in combined revenue in 2025 across Shopify and Amazon channels. The Shopify channel is the profit engine. Amazon was operated as a breakeven visibility channel and has been wound down. A systematic repricing initiative launched in early 2026 has driven conversion rates to 2.0%+ (up from 1.4% historically) and average order values above $50. Current gross margins reflect intentional markdown activity to clear aged inventory — margins are expected to recover as the catalog normalizes.

Ideal buyer profile. This business is best suited for an operator or company already in the craft, hobby, or ecommerce space who can absorb the inventory and customer list into existing infrastructure. A buyer with warehouse capacity, fulfillment capability, and email marketing experience will see immediate economies of scale. The business is also well-suited to a first-time ecommerce operator seeking a turnkey Shopify brand with a large, engaged audience and a protected brand name.

What's included in the sale:

Shopify store and all digital assets
123,152 active email subscribers (Klaviyo + Springbot accounts)
Two federally registered trademarks (Craft Direct + Cgull)
~$147,000 of inventory at cost
All vendor relationships and accounts
Cgull private label brand and associated inventory
Domain name and all associated web properties

The business is fully operational and generating revenue today. Seller will provide reasonable transition support. Asking $299,000, cash at close. Serious inquiries only — supporting documentation available to qualified buyers under NDA.