Established direct-mail advertising business serving an exclusive, protected territory in Idaho's Treasure Valley as part of a national franchise network. Approximately $468,000 in projected 2026 revenue and $170,000 in seller's discretionary earnings.

THE BUSINESS

Local advertisers purchase placement in a shared direct-mail package delivered to 40,000 high-value homes across Ada and Canyon Counties, eight times per year from March through October. The mailing reaches the top quartile of owner-occupied homes in the market, with an average home value of $768,208 and an average household income of $132,500. Advertisers reach these households for pennies per home, at a fraction of the cost of mailing alone. Core categories include home services, home improvement, restaurants, and health and wellness, with many advertisers running across multiple mailings each year.

The business is home-based and fully relocatable within the territory. There is no lease, no equipment, no inventory, and no debt to assume. Printing, mailing, and fulfillment are handled by established third-party vendors at rates that transfer to the buyer.

WHAT MAKES THIS ONE DIFFERENT

The owner rebuilt production around an AI-driven design workflow, reducing annual design cost by more than 90 percent. The workflow conveys with the business, along with a documented plan to extend the same approach to prospecting, follow-up, and account management in 2027. Outside contract labor has been eliminated entirely. The result is a materially leaner cost base than comparable operations in the network.

The franchisor provides brand recognition, production systems, training, and a national accounts program that places paid national advertisers into the local mailing, generating revenue the owner does not have to sell.

2026 IN CONTEXT

Local advertising spend softened industry-wide in 2026 alongside the broader national slowdown, and revenue is down from the prior year. Margins did not move: print and fulfillment costs held steady as a share of revenue across both years, and the cost structure was reduced over the same period. The advertiser base and the territory remain intact. A buyer entering now acquires an established operation at a valuation reflecting that softness, with recovery in local ad budgets representing upside the current numbers do not capture.

Full financials, a detailed add-back schedule, and advertiser retention data are available to qualified buyers.

GROWTH OPPORTUNITIES

The clearest opportunity is the sales function itself. The current owner operates four markets and has used a commissioned sales representative here. A single-market owner-operator who sells directly captures that spend as earnings and owns the account relationships that drive renewals. Circulation and mailing frequency are set by the owner within the territory and can be increased where advertiser demand supports it. The territory is not fully penetrated.

IDEAL BUYER

An owner-operator who is comfortable in a sales role and wants a home-based business with no facility overhead, no employees, and no assets to maintain. No prior industry experience is required. The franchisor provides training and ongoing support, and the seller will provide 60 days of transition support including personal introductions to every established advertiser.

FINANCING AND TERMS

Asset sale, cash-free and debt-free. Seller financing available to a qualified buyer, up to 25 percent of the purchase price, terms negotiable. The business is a strong candidate for SBA 7(a) acquisition financing, and seller financing structured on full standby may count toward the buyer's SBA equity injection requirement.

Buyer must be approved by the franchisor for transfer of the territory. The seller will assist with the approval process.

Financial package available upon signed non-disclosure agreement and proof of funds.