Business Overview:

This is an established direct-to-consumer baby products brand built on Shopify with approximately $320K in annual revenue and $35K in annual net profit. The business operates on a streamlined dropshipping model with reliable supplier relationships, consistent margins, and a strong brand presence in its niche.

The company is profitable, easy to operate, and well-positioned for a buyer seeking a low-complexity ecommerce asset with clear upside through channel expansion and product development.

Products & Brand:

* Curated baby and infant products with proven demand
* Clean, professional brand and storefront
* Repeat customer activity
* Brand is not dependent on the owner as a public-facing personality

Operations & Owner Involvement:

The business is currently run by a single operator and requires approximately 1 hour per day for ongoing operations.

Day-to-day activities include:
* Monitoring fulfillment through established suppliers
* Handling routine customer support inquiries
* Light oversight of storefront and paid advertising performance

Paid advertising campaigns are stable and do not require daily creative changes. Performance monitoring and periodic optimization are sufficient to maintain current revenue levels. Additional advertising effort is optional and tied to growth initiatives rather than maintaining baseline performance.

All operational workflows are straightforward and transferable. With basic documentation, the business can be managed by a part-time operator or virtual assistant.

Fulfillment & Suppliers:

* Dropshipping model with no inventory risk
* Established supplier relationships
* Predictable fulfillment timelines
* Orders and tracking handled directly through Shopify

Financials:

* TTM Revenue: ~$320,000
* TTM Net Profit (SDE): ~$35,000
* Margins are consistent throughout the year
* Financials are clean and verifiable

Revenue is seasonally stronger in Q4, with steady sales throughout the remainder of the year. Seasonality acts as an annual revenue accelerator rather than a dependency.

Growth Opportunities:

Significant upside exists for a buyer looking to scale:
* Launch additional products under the existing brand
* Expand into new sales channels
* Increase paid media investment and creative testing
* Improve conversion rates through CRO and email/SMS marketing

The business has not yet aggressively pursued omnichannel distribution or product line expansion.

Ideal Buyer:

* Ecommerce operator seeking a stable, profitable brand
* Portfolio buyer looking for a low-maintenance asset
* First-time buyer wanting a manageable online business

Transition & Support:

Seller is willing to provide:
* Supplier introductions
* Operational documentation and walkthroughs
* Post-sale training and transition support

Summary:

This is a profitable, low-risk ecommerce business with clean financials, minimal daily operational requirements, and clear growth potential. Ideal for a buyer who wants a turnkey Shopify brand with upside and flexibility.