Established E-Commerce Home Decor and Gift Website

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Furniture, Lighting, Outdoor, Children's Collection, Gifts
Asking Price:
$1,500,000

Gross Revenue:
$861,000
Cash Flow:
$111,000
(Seller's Discretionary Earnings)

EBITDA:
 Not Disclosed
Inventory:
 Not Disclosed

FF&E:
 Not Disclosed
included in asking price

Real Estate:
 Not Disclosed

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Business Description

The Well Appointed House has been online since 2001. It was one of the first e-commerce home decor websites - currently with over 12,000 SKUS. This website was created on a drop-ship model. We have an affluent customer base. We do not stock inventory. You could relocate the business, but if you want to keep our employees in place, you would want to be in the NYC metro/Fairfield County/Westchester area. Two are key and one is a newer hire.

The website backend is a Magento site. We are about to upgrade to Magento 2.0 after a year long upgrade project. Website is fully mobile. We have a social media presence on Facebook, Instagram, Twitter.

For 2017, gross profits of ($861k) less cost of goods sold ($387K) and less UPS/FEDEX/MOTOR FREIGHT shipping ($100k)(we give free shipping on most items to be competitive)-> net profit of $374,855. However after paying employees, deducting advertising, bank service charges and website development fees I get to around $110K realistically. There are discretionary costs in my accounting (such as online advertising) that could be made more efficient and streamlined by a new owner. Also, if someone wanted to run it themselves without employees, there would be a much higher cash flow. However, this is a brand with a good customer base and site traffic that is in a growth phase and could be grown and developed further. Sales are up by over $100K for the first half of 2018 over 2017.

I am considering a full sale, or a partial sale if someone is interested in coming in and taking a large stake to try to grow the website further. This individual would need to have extensive experience in the home decor e-commerce space.

**If you reach out and would like a response, please include information about yourself and why you are interested in the business **

About the Business

Year Established:
2001
Number of Employees:
3
Relocatable:
Yes
Facilities:
No Facilities and Assets.
Website:
www.wellappointedhouse.com
Market Outlook/
Competition:
About 5-6 key websites.
Growth & Expansion:
There is lots of growth potential.
Contact the Seller

About the Sale

Reason For Selling:
Looking to either sell or bring in a partner
Training/Support:
Can provide support and training.

Listing Info

ID:
1392668
Ad Detail Views:
111

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Business Listed by
Melissa Hawks

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U.S. Census Data for Fairfield County, CT
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Source: Decennial Census (2010), United States Census Bureau.

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Source: American Community Survey (2010-2014), United States Census Bureau.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.


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