Madison Adventure Tours is an established and highly rated e-bike tour business that gives visitors and locals an unforgettable way to experience Madison. The company is the leading guided e-bike tour provider in the city, with a strong brand, a proven operating model, and more than three hundred five star reviews across Google, TripAdvisor, and social channels. Tours are consistently praised for their quality, safety, organization, and the knowledge and friendliness of the guides. This business is ready for a new owner to step in and continue its growth.

The company offers a two hour guided e-bike experience that showcases Madison’s highlights in an accessible and memorable format. Routes include lakefront paths, the State Capitol, the University of Wisconsin campus, neighborhood gems, and scenic trails that most visitors would never find on their own. Riders consistently mention that the experience is the best way to see Madison in a short amount of time. This positioning has created strong word of mouth, repeat local referrals, and high ratings that drive steady organic demand.

Madison Adventure Tours operates a fleet of fourteen well maintained RadRunner 2 e-bikes plus helmets, accessories, storage solutions, and all equipment needed to run tours safely and efficiently. Operations are streamlined. Tours run from a simple home base setup with clear processes for scheduling, preparation, tour delivery, and bike maintenance. The business can be operated part time or expanded into a larger offering depending on the goals of the next owner.

Demand fundamentals are strong. Madison tourism continues to grow year over year, and biking is viewed as one of the top ways to explore the city. The company benefits from placement on Visit Madison, Travel Wisconsin, Google, TripAdvisor, and major travel platforms. This visibility, combined with an excellent online reputation, drives consistent bookings throughout the season.

There are significant opportunities for a buyer to expand revenue. Corporate team building events represent the clearest next growth engine. Companies are increasingly seeking active and unique group experiences, and an e-bike tour provides a differentiated and memorable option for groups of ten to twenty riders. Additional upside includes private group tours, youth or family focused versions, sunrise or sunset tours, themed routes, and partnerships with local hotels, convention planners, and tourism operators. The business could also increase revenue per rider through merchandise, photo packages, or add on experiences.

The next owner will inherit a turnkey, reputable business with strong brand equity, reliable equipment, polished processes, and outstanding customer reviews. Madison Adventure Tours has already proven product market fit and offers a fun and rewarding business with clear pathways for expansion. If you are looking for a profitable, seasonal, lifestyle friendly business with room to scale, this is a rare opportunity to acquire the top e-bike tour experience in Madison.