Established Embroidery and Promo Business for

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Visual Communications Franchise, Owner Retiring
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Cash Flow:
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Business Description

This is an excellent opportunity for a growth oriented owner.
Business is mature with established client base that is pretty loyal, in the business to business category.
90% of clients are repeat customer, Average transaction is about $300, and gross margins are strong.

This center is an older format legacy center, but offers tremendous upside and is priced for value. Some modernization by the new owner is required under the franchise agreement. Upgrades required are approximately $55k .

Owner experience a heart attack 2.5 years ago and has had to slow down substantially and is wishes to retire. The owner is motivated to sell. The operating costs are very low and the center has a very attractive lease. For a go getter this opportunity offers the ability to generate a substantial ROI.

The current sales mix is about 93% in Embroidery and Screen Printing and about 7% in Promotional Products.
The typical sales mix should be balanced at about 25% in Embroidery, 25 % in T-shirts, 20% in Signs and Banners, 20% in Digital printing,10% in Promotional Products.
With a more balanced sales mix the gross margins would be about 10% higher and Net margins would be about 7% higher.
It would also increase customer loyalty and the new categories would bring new clients to the business as well.

The owner is motivated to sell, and is flexible and willing to entertain offers.

About the Business

Year Established:
Number of Employees:
Real Estate:
Building Sq. Ft.:
$1,300.00 Per Month
1 -4 Head Embroidery Machine
1 Single Head Embroidery Machine
1 4 Station, 6 Color Screen press
1 exposure Unit
1 wash out sink
1 dryer
1 24" vinyl cutter and plotter
1 various supplies, threads used for production
3 computers
$5000 worth of Samples and Inventory

NEW investment Includes:
NEW lobby and showroom $10000
NEW 54" Wide format printer and cutter
NEW Digital Printer
NEW Document Services Binding/trimming accessories
NEW Paint, carpeting in Showroom
Market Outlook/
Meriden CT is a 60k population community.
There is some competition across each category in town, but no competitor offers all the products and services as we do.
The brand works very well in smaller communities. This center historically produced strong earnings for the owner over of the years in excess of $100,000 annually.
Growth & Expansion:
Lots of upside here in this franchise opportunity.
Currently only offering 3 of 5 categories and really only doing 2 of them. The other categories would be strong additions and would make a significant impact as they are much higher margin producing categories.
The new categories would be something that allows you to sell more to existing loyal clients while also bringing in new customers.
This opportunity is for a go getter and a busuiness builder that will get out of the store and talk to clients. Current owners market via repeat business.
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About the Sale

Reason For Selling:
Owner retiring and health concerns
5 weeks initial training, including
10 days Classroom in San Diego, CA
4 weeks of Operations training in Store or certified training center
15 weeks ongoing coaching and mentoring program
+ owner is willing to stay on for 30-45 days for transition and client introductions
Seller Financing:
Prior to heart attack, the business was generating $100k Free Cash to the owner

Listing Info

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Business Listed by
Christian Collucci

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U.S. Census Data for New Haven County, CT



Source: Decennial Census (2010), United States Census Bureau.

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U.S. Community Survey Data for New Haven County, CT


Source: American Community Survey (2010-2014), United States Census Bureau.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

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