White Rabbit Tattoo — Established Manhattan Tattoo Studio for Sale

Founded in 2010, White Rabbit Tattoo is an established independent tattoo studio in Manhattan with a 16-year history, a recognizable brand, strong online presence, and a fully equipped four-station location.

The studio is being offered as a turnkey opportunity for an experienced tattoo artist, small group of artists, or operator looking to establish themselves in New York without building a studio and brand from scratch.

The Opportunity

White Rabbit offers several assets that would be difficult and time-consuming to recreate:

Established Manhattan location with a transferable lease at approximately $4,000/month
Approximately 650 sq. ft. / 60 m², comfortably configured for four tattoo stations
Fully equipped studio including tattoo furniture, storage, printers, reception/waiting area, drawing room, kitchen and bathroom
16 years of operating history in New York City
Established White Rabbit Tattoo brand, website and social media accounts
Approximately 24,000 Instagram followers
Strong history of Google and Yelp reviews, press coverage and online visibility
Existing client/contact database of approximately 2,000 contacts
Existing team of independent tattoo artists
No business debt
A Business Ready for a New Chapter

White Rabbit built its reputation around a warm, welcoming alternative to the traditional tattoo shop, with a particular emphasis on original artwork and styles including watercolor, abstract, geometric and other contemporary tattooing.

Like much of the tattoo industry, the studio has faced a difficult market over the past few years. Revenue declined substantially following the loss of several key artists, and the business is not currently profitable.

For that reason, this is not being presented as the acquisition of a passive, cash-flowing business. It is an opportunity to acquire an established platform at a fraction of the time and cost required to recreate it.

The ideal buyer would likely be an active tattoo artist or group of artists able to bring their own clientele, rebuild the roster and take advantage of White Rabbit's location, infrastructure, reputation and existing audience.