This counseling center is an established, well-regarded outpatient mental health counseling practice located in Bentonville, Arkansas, serving individuals, couples, families, and teens throughout the growing Northwest Arkansas market. The practice provides professional counseling services through a team of licensed mental health clinicians, offering a broad range of therapeutic support in a welcoming, client-centered environment.
Founded with a mission-driven yet business-minded approach, the practice has built a strong reputation for high-quality care, cultural awareness, and community engagement. Services are delivered through in-office and telehealth formats, creating flexibility for both clients and clinicians and supporting diversified revenue channels.
The business operates from a professional office location and benefits from established systems, trained clinical staff, and ongoing client demand. Revenue is generated through a combination of private pay and insurance reimbursements, with consistent referral sources and repeat clientele.

The organization is well positioned for continued growth through the addition of providers, expanded service offerings, increased marketing, or enhanced utilization of telehealth. Day-to-day operations are supported by defined processes, allowing for a smooth ownership transition. The seller is open to a reasonable transition period to support continuity of care and client retention.
This opportunity is ideal for:
A licensed clinician seeking ownership
A group practice or regional mental health platform
An investor seeking entry into the healthcare services sector
An existing counseling practice looking to expand into Northwest Arkansas

Competitive Overview
This counseling center operates within the growing outpatient mental health services market in Northwest Arkansas. Competition is primarily fragmented, consisting of solo practitioners and small group counseling practices, with limited presence from larger platforms.
The practice benefits from an established brand, multi-clinician structure, and flexible service delivery, allowing it to compete effectively while maintaining a personalized, community-based approach. Strong local demand and moderate barriers to entry support continued market stability and opportunity for well-positioned providers.

Potential Growth
This counseling center is well positioned for continued growth given strong demand for mental health services in Northwest Arkansas and the practice’s established clinical and operational foundation.
Near-term opportunities include
Expanding provider capacity by adding licensed clinicians or increasing utilization of existing schedules
Continued use and expansion of telehealth services offers additional scalability and access to a broader client base
Further growth may be achieved through:
Selective service line expansion
Enhanced marketing and referral development
Optimization of payer mix and reimbursement rates